Post on 23-Dec-2014
description
www.twitter.com/IAmSimonDellwww.facebook.com/SimonDellwww.slideshare.net/SimonDell
Director of TwoCents Group
Branding Graphic Design Marketing Advertising
Social MediaWeb
Write for Marketing MagazineWrite for Jeweler MagazinePublishing Own book this year
Lion Nathan, HeinekenConsumer behaviourFMCG goodsRetailPromotionsSocial networking
http://www.helphive.com/business-central/tag/customer-recommendations/
Core Channels
SocialMedia
Blogs
YouTube
LinkedInGoogle+
TECHNOLOGY
VIDEO
The End of TV?
2015
YouTube• Owned by Google; bought for $1.65 billion
• Ten minute and 2Gig limit on videos; partner accounts can get more
• 103 million monthly UNIQUE visitors in May 2010
• 24 hours of video uploaded every minute
• 1.12 hours per month spent on YouTube every month
• 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide
• 47% of the global internet population visited YouTube in April 2010
Ways to engage
• Creating your own channel; commenting on videos
• Share, embed videos; create content
CONTENT
PLATFORMS
CASE STUDIES
Guzman Y GomezDi Bella CoffeeBlack Milk
MEASURE
Measuring Investment
ROI: the return.
Quantitative Data: the numbers.
Qualitative Data: the opinions.
Top Tips
•Have a Plan! Set Objectives!•Know Your Message•Stay On Brand•Help People Find You•Constant & Relevant
Communication•Get Everyone Involved•Listen! And Reply! •“A vocal minority, but an aural
majority” •Be a Resource•Develop Tabs