Post on 15-Mar-2016
description
Portofolio ( BTL & ATL)
CURRENT CLIENTS on ATL: • ERA Shopping Park • Reckitt Benckiser • ING BANK • Samsung Electronics Romania • ALD Automotive • Stiletto Beauty Salon • Sucita Goodies • Avanpremiere • Anca Poterasu Gallery CURRENT CLIENTS on BTL: • ING BANK • Samsung Electronics Romania
CREATIVE WORK
ALD Automotive
ALD Automotive
PROJECTS:
• print campaign • promotional items
Unit of BRD - Groupe Societe Generale, ALD Automotive is the first full service operational leasing company active in Romania.
print campaign
flyer/brochure
flyer/brochure
bag and blocnotes
layout mail marketing B2C
welcome User’s Kit
packaging
packaging
sticker
Reckitt Benckiser Romania
Reckitt Benckiser Romania
Brands: Vanish, Durex, Dettol, Harpic, Scholl, Veet , Clearasil, AIR WICK, Calgon, Cilit, Cilit Bang PROJECTS: • promotional items for the national in store Vanish campaign (‘09, ‘10) • corporate projects
World leader in household products, health and personal care sectors.
key visuals
simulated placement on products
key visuals
self branding/ roll-up
simulated product stand
corporate
Mercedes-Benz*
*Subcontracted client from another agency
Mercedes-Benz
PROJECTS: • promotional items for different events • special Logo Mercedes- Benz Hybrid at Green Car Event
invitations
auxiliary items
roll up
special branding
ING Bank
PROJECTS: • Creative items for different events we organized
ING Bank
invitation
invitation
other items
other items
Samsung Electronics
Samsung Electronics leads the global market in high-‐tech electronics manufacturing and digital media. PROJECTS: • Creative items for different events we organized
Samsung
promotional items
banner
advertorial
e-invitations
ERA Shopping Park
ERA Shopping Park
PROJECTS: • promotional items for events happening at the malls
Omilos Group is a developer with experience developing projects in Romania, such as ERA Shopping Park Iasi and ERA Shopping Park Oradea. The group also deals with land acquisition, planning, investment and ambitious management plan projects both in Romania and the UK.
promotional items
site
Stiletto Beauty Salon
Beauty Salon in Bucharest with the latest equipment and quality services from medium to high prices. PROJECTS: • Promotional items
Stiletto Beauty Salon
KRUK*
*Subcontracted client from another agency
KRUK is a leader on the market of the debts collecAon in Poland. It is a company providing a wide range of debt management and their collecAon services. PROJECTS: • Press advertisement
KRUK
Anca Poterasu Gallery
Anca Poterasu Gallery is a space dedicated to recent and contemporary art, and focuses on supporAng and promoAng art-‐related iniAaAves and the Romanian curators' projects. PROJECTS: • Promotional items
Anca Poterasu Gallery
brochure
invitation
Sucita Goodies
Sucita Goodies
Sucita Goodies is a handmade artist. PROJECTS: • naming and corporate identity
logo
business cards
Letters Bar
Letters Bar
Letters Bar is a bar-lounge from Bucharest – Cismigiu area. PROJECTS: • naming and corporate identity
logo
business cards
GHICA boutique law firm
GHICA boutique law firm
PROJECTS: • corporate identity
GHICA Boutique Law Firm is a firm that introduces for the first time in Romania the term "boutique law firm."
logo
business cards
site
Farmec/Gerovital*
*Subcontracted client from another agency
Farmec/Gerovital
FARMEC is now the Romanian cosmetics market leader, it’s brands manufactured in Cluj being among the Romanian consumers’ top choices. They have also been exported for many years to countries from Europe, Asia and North America. Brands: Gerovital, Gerovital Plant, Gerovital H3 prof Ana Aslan, Aslavital, Farmec and Doina. PROJECTS: • identity Gerovital Sun
identity
Vodafone
PROJECTS: • online application • technical support • video ad for internal communication • photo shooting
Vodafone
Vodafone is the leading mobile operator in Romania.
online applicaAon
video ad
Biokinetica
Biokinetica
PROJECTS: • corporate identity
Biokinetica is a physical therapy office in Targoviste.
logo
business cards
brochure
brochure
Bunatarie
Bunatarie “bunatati din grane cum erau odata”
PROJECTS: • naming • corporate identity • packaging • layouts on market
The Europa Star bakery company operating in Giurgiu, having a nation wide market, wanted to create a national brand, changing all packaging and building a communication platform. Thus, the factory’s headquarters from Adunatii Copaceni became Bunatarie, the place where the gourmet bakery occurs after a prestigious recipe.
logo
auxiliary items
packaging
site
Agricola Bacau*
*Subcontracted client from another agency
Agricola Bacau
PROJECTS: • graphic symbol • auxiliary items • blog
Agricola Bacau is a group of companies in Romania. The group is one of the leading producers and processors of poultry.
graphic symbol
auxiliary items
blog
Acopero
Acopero
PROJECTS: • corporate identity
Acopero specializes in solutions and installation of roofing systems, from the roofing structure and various accessories.
logo
Serendipity
Serendipity
PROJECTS: • webpage layout • online banner campaign • promotional items
Serendipity is one of the most famous teahouses in Bucharest.
webpage layout
banner
auxiliary items
Nicolae Voiculet
Nicolae Voiculet
Niculae Voiculet is a master of the pan flute. PROJECTS: • identity • auxiliary items
logo
brochure
GABRIEL Bespoke Shirts
GABRIEL Bespoke Shirts
PROJECTS: • corporate identity
Gabriel Bespoke Shirts is a manufacturer of men's shirts from Bucharest.
logo
business cards
site
Setrio Soft
Setrio Soft
Brands: iPharma, BizPharma, BizMedica PROJECTS: • corporate identity iPharma • corporate identity BizPharma • auxiliary items
Company from Bucharest providing IT solutions and applications for pharmacies in Romania.
logo
auxiliary items
Print www.ipharma.ro Sticker
Ojardin
Ojardin
Ojardin is a famous Romanian mushroom farm cultivating Champignon mushrooms. PROJECTS: • naming and corporate identity
logo
auxiliary items
auxiliary items
site
Aviziero
Aviziero
PROJECTS: • corporate identity
Aviziero is an online management application for the homeowners associations / owners association management and establishment owners associations.
logo
business cards
site
Grima Construct
Grima Construct
PROJECTS: • corporate identity
The clients’ area ofactivity is in large decorations. In recent years, the company handled the renovation of schools, hospitals, town halls and student dormitories, being one of the leading providers of such services in Bucharest.
logo
auxiliary items
CONAN Public Affairs
CONAN Public Affairs
PROJECTS: • corporate identity
Conan is a public relations boutique oriented towards cooperation with the institutional and political communication system using conventional networking environments with the press.
logo
business cards
DiamondLady
DiamondLady Studio & SPA
PROJECTS: • corporate identity
Beauty salon in Bucharest with last generation equipment and services at average prices.
logo
auxiliary items
Simion si Nere
Simion si Nere
Simion si Nere is an independent law firm that is involved especially in civil and commercial actions, having in portfolio clients like: Egnatia Bank (Marfin), Eurial Invest, Peugeot.
PROJECTS: • corporate identity
logo
auxiliary items
Habana Restaurant
Habana Restaurant
Habana Restaurant is a Cuban cafe/restaurant. PROJECTS: • rebranding • promotional items
rebranding
auxiliary items
Talent School
Talent School
PROJECTS: • visual identity • promotional items
Talent School is a series of courses that aim to help participants in making the first steps in music, to understand the mechanism of the music industry, to meet representatives of the world.
logo
promotional items
Alto Syncro
Alto Syncro
Alto Syncro is one of the main Seat dealers in Romania. PROJECTS: • campaign items for direct-mailing
Hidroelectrica*
*Subcontracted client from another agency
creative work
Beiersdorf: Nivea*
*Subcontracted client from another agency
promotional items
ONLINE
Residence Hotels
Sucita Goodies
Mercedes-Benz smart*
*Subcontracted client from another agency
Krishna Cafe
ChrisAan Adventure
site
BTL
ING BANK
ING BANK
PROJECTS: • Crazy Night in Vegas, Christmas Party @ Palace of the Parliament • Farewell Party Kiseleff & Kids Party @ Kiseleff Headquarters • Business Breakfast @ Cesianu-Racoviță Palace • ING activation @ George Enescu Festival 2011 • Special project “Oameni Mari”
ING BANK Crazy Night in Vegas, Christmas Party @
Palace of the Parliament
The Christmas Party is the most important and biggest event for the ING employees. It gathers most of the personnel, from all around the country, from the front desk officers to the CEO. Creative Concept: With more than 2 000 invited people, the party had to be huge. And where we can find the most memorable parties? Of course, in the Entertaining Capital of the World. So, for one night, we transformed the Palace of the Parliament and decorated it with key elements of a Vegas night. We also organized a lot of special moments during the event: concerts, stage contests for the ING employees and creative workshops.
ING BANK Business Breakfast @ Cesianu-Racoviță
Palace We organized a Business 2 Business event for ING and its partners, with more than 200 invited persons. The event took place in a central and elegant location: Artmark Gallery
ING BANK Farewell Party Kiseleff & Kids Party @
Kiseleff Headquarters After 15 years of activity at Kiseleff headquarters, ING moved into a new location. It was the moment to say goodbye to a special place and for this occasion we were responsible to organize a Farewell Party at the same Kiseleff headquarters. We had soulful moments, as the Group Photo with all the employees that used to work in Kiseleff. At the same time, we celebrated the ING employees’ children Christmas Party, with painting and gingerbread workshops, magic performance and inflatable bouncers. We had so much fun!
ING BANK Activations @ George Enescu
Special branding for the George Enescu festival’s newspaper and flowers for all the ladies present at the event.
ING BANK Activations @ George Enescu
ING BANK Special project “Oameni Mari”
Special creative projects done as part of the “Oameni Mari” campaign Wrapping off presents and huge objects Direct Mailing to all ING employees, done in only 2 hours – promoters dressed in huge T-shirts offered extremely big coffee mugs
ING BANK Special project “Oameni Mari”
ING BANK Special project “Oameni Mari”
Samsung Electronics
Samsung Electronics
PROJECTS: • Rise & Shine photo gallery, the largest digital photo exhibition in the world • Samsung SOS Children’s Villages activation
Rise & Shine photo gallery
Samsung Electronics Romania wanted to have the largest digital photo exhibition in the word, so we helped them and achieved our goal! Creative Concept: We started a competition, Samsung Rise and Shine, in which the contestants had to send us sunrise pictures taken by them. At the end of it we had 3 072 photos that formed the largest photo exhibition. And for this, we also received a Guiness World Record Certificate. The event took place at Baneasa Shopping City, with Cabral, TV star and blogger, as an MC. We also constructed the special display for the photos, a “photo album” of 7.5*5m with 12 special displays.
SOS Children’s Village
Samsung is a world wide partner of SOS Children’s Village and every year special CSR programs take place. This year, Samsung donated laptops to the organization and its employees helped at redecorating SOS Children’s Village laboratory of informatics.
DTH Television Group
DTH Television Group
PROJECTS: • National roadshow BOOM TV • team-building BOOM TV • Smarty launch event
Digital TV provider and owner of several specialized television channels, BOOM TV is a leader through the innovations introduced on the Romanian market.
National Bandwagon BOOM TV
• 25 cities • a mobile stage • one truck with equipment • 30 000 prizes • 10 bands • one group of actors • 10 000 KM • 3 months of show • every city meant a complex show with contests and prizes,
concerts and demonstrations of BOOM TV services
Team-building BOOM TV
Held away from the crowded cities, in Izvorani, this event for employees of the company, took place during a day full of contests, competitions or various games and ended with two special concerts. Was attended by over 800 people who played volleyball, basketball, ping-pong, darts, fished, and competed in races with bags or fought in sumo suits.
Lansare Smarty
BOOM’s own TV channel with non-violent cartoon, was released in a fantasy world based on the main characters of the TV channel, accompanied by children's concerts or plays designed for the occasion as well as contests with prizes.
Agricola Bacau*
*Subcontracted client from another agency
Agricola Bacau
PROJECTS: • mascot + costumes (creative work and production) • in store campaign
ALD Automotive
Client event ALD Automotive
The event was held in Snagov. Participants were delighted with Cuban music and cigarettes.
Beiersdorf: Nivea*
*Subcontracted client from another agency
Beiersdorf: Nivea
PROJECTS: • presenting “on the self” the new Nivea shampoo
Special projects
AVANPREMIERE
PROJECTS: • promotional items
AVANPREMIERE
AVANPREMIERE Fashion and Life-style Fest is a festival dedicated to fashion and contemporary Romanian lifestyle being at its second edition. Includes photo exhibitions, installations, videos, workshops and Romanian fashion designers, established names and talented newcomers.
promotional items 1st edition
Results AVANPREMIERE
1st edition
• over 1500 friends on Facebook starting the first day the account was created • almoust 100 people entered the contests conducted on blogs • over 500 people participating in the AVANPREMIERE Gala on November 18 • over 200 articles in online meda • over 10 articles in print media • 5 TV news • over 100 000 views on broadcasts on site: www.perfecte.ro • The three-‐day event was aPended by all fashion bloggers and stylists known from the
major fashion magazines • more than 10 VIPs attended the Gala
promotional items 2nd edition
Results AVANPREMIERE
2nd edition
• the number of friends on Facebook was doubled • over 100 articles in online media • attended some of the most well-known names from the online and print media
fashion • attended VIPs like: Laura Cosoi, Raluca Lăzăruţ, Roxana Iliescu sau Dana
Rogoz • over 100 000 views on broadcasts on site: www.perfecte.ro
Targ cu talc
Targ cu talc
PROJECTS: • visual identity • naming • event planning
“Targ cu talc” is an an event that gathers together several Roman artisans hand-made, it’s held Sub_Carturesti, with media partnerships (Radio Guerilla, 24-fun, metropotam, feeder)
logo
promotional items 1st edition
auxiliary items
1st edition in press
site 2nd edition
2nd edition in press
Results Targ cu talc
• 1000 visitors in a 8 hours’ long exhibition • over 3000 handmade objects exhibited in one day in one place • over 50 000 references on Google for “Targ cu Talc”, • in the week the event was held, there were over 4000 visitors on the
webpage www.targcutalc.ro • 130 participants received handmade prizes from the organizers • about 130 artists expressed their desire to expose to the next edition
Team
Alexandra Lungeanu
Experience: • Feb 2011 – Present: Managing Partner & Client Service Director Pygmalion • 2009 – 2011- Account Director Millenium | Special Event Agency • 2007 – 2011- Account Manager Millenium | Special Event Agency • 2004- 2007- PR executive Grupul Doi
Clients: • Samsung Romania, Mercedes-Benz Romania, Procter&Gamble ( Descopera Campionii de
Maine- promotie nationala Gillete; Cupa Balkanica a Talentelor Gillette; lansare Gillete Fusion, lansare Gillete Phenom- Turul Phenomenal Gilltte, PROJECTS Pantene), Ursus Breweries ( Cupa Romaniei Timisoreana 2007 si 2008, Serbarile Timisoreana 2007, 2008 si 2009, activarile Ursus la evenimentele de marcomm), festivaluri MillComm (Adprint, Internetics, ADOR, Gala Societatii Civile), EFFIE 2008, 2009, 2010, PETROM, ING BANK.
Mihai Lungeanu
Experience: • 2007 - Prezent: Managing Partner & Creative Director Pygmalion • 2005 - 2007: Head of Copy Media Pro • 2003 - 2005 Senior Copywriter Prospero • 2003 - Junior Copywriter GMP
Clients • Tuborg, Tuborg Royal Export, Carlsberg, Holsten, Guiness, Pepsi, Orangina, Mountain Dew,
Tuborg Christmas Brew, Ellite Selected, Generali Asigurari, Star Chips, Dacia, Skoda Avia Motors, Seat Alto Syncro, ProTV, ProTV Magazin, ProCinema, Acasa TV, ProFM, Business Magazin, ZF, Target, Playboy, Maxim, Descopera, Promotor
Andrei Sandu
Experience: • 2006 – Prezent: Managing Partner & Client Service Director Pygmalion • 2005 - 2006 Account Manager – GAV| Scholz & Friends Bucharest • 2004 - 2005 Project Manager - Agentie Romaneasca Independenta
Clients: • Mercedes-Benz Vans&Trucks Division, Granini, Raiffeisen Bank, Raiffeisen Leasing, ABplus
Camex, Vaillant, Lindab Romania, Brita
Francisc Zinz
Experience: • 2011 – Prezent: Senior Art Director @ Pygmalion • 2008 – 2011: Senior Art Director @ Rusu+Bortun • 2007 - 2008 Senior Art Director @ Friends Advertising • 2007 – 2007 Art Director @ Punct Advertising • 2004 – 2006 Creative Director and Owner @ PINKINETIK Clients: • Acasa.ro, Ad'Or, AdPrint, Alcatel,Ambient, Auto1one, Atlas Telecom, Automobile Bavaria (BMW, MG, Rover), Aviva, Beiersdorf (NIVEA, Eucerin), Bel Mondo, Blogway, Fujitsu Siemens Computers, GeCAD, KLM, Samsung, Dr. Oetker, Hellmann’s, SC Johnson Wax, Philips, Procter&Gamble, Ursus, Gillette, Athenee Palace Hilton, Banca Tiriac, ABN Amro, Flanco, Coca-Cola, Elite, Nestle, Kraft Foods, BRD, Sunrise, Gillette, SkyTel, Burn, Neocity Tower, Siemens, Churchill Media, Euro Mini Storage, Panasonic, Internetics, Flanco, Libra Bank, Floriol, Bosch, Biz, Star Foods, UniversiDar, Avantaj, Master Foods, L’Oreal, Medicover, Nivea, Frosta, Rexona, Ferroli, Ferma Natural, Elecrtrolux, Colliers, UniversiDAR, Sintofarm, Cibela Group, Otopeni, Sanofi, Miralon, Tarom, Posta Romana, Arilog, Lavazza, Romtelecom, Alpine, Sunsilk, Clifford, Dracula Park, SENSIblu, Texaco, Toyota, Volvo, Western Union, Penhouse, Pfizer, Sensiblu, Samsung, Titanmar
Sorin Dincea
Experience: • 2010 - Prezent: Art Director - Pygmalion Adv. • 2007 - 2009: Art Director - Brightness Adv. Clients: • Mercedes-Benz Vans&Trucks Division, Granini, Omilos, Reckitt Beckiser, letters bar,
GHICA boutique law firm, Hidrocentrala Tarnita-Lapustesti, ALD Automotive, Krishna Caffe
Georgiana Floroiu
Experience: • 2011 – Prezent: Account Executive – Pygmalion • 2010 – 2011: PR Junior – HR Management Club • 2008 – 2011: President – ADVICE Students
Clients: • Omilos, Residence Hotels, ALD Automotive, Sucita Goodies, Reckitt Benckiser, GHICA
Boutique Law Firm, Biokinetica, Krishna Caffe
Raluca Furtuna
Experience: • 2011 – Prezent: Junior Copywriter– Pygmalion • 2008 – 2011: PR& Marketing Executive– ADVICE Students
Clients: • Omilos, ING Bank, Samsung Electronics, ALD Automotive
Bogdan Calota
Experience: • 2011 – Prezent: BTL executive– Pygmalion Clients: • Omilos, ING Bank, Samsung Electronics
Ana Pop
Experience: • 2010 – Prezent: Traffic Executive– Pygmalion Clients: • Omilos, Residence Hotels, ALD Automotive, Sucita Goodies, Reckitt Benckiser, GHICA
Boutique Law Firm, Biokinetica, Krishna Caffe, ING Bank,
THANK YOU!