Where to Find Ideas

2014 US CEO Survey 6th Annual Digital IQ Survey

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"The companies that will win are those that deliver true innovation.”

—Health Care CEO in the U.S.

So, where does innovation come from? Top performing companies look outside of their own walls.

36

Are you a top performing company?

Technology

Automotive

Healthcare

Retail & Consumer

Entertainment, Media, & Communications

External Internal

Source: PwC, 6th Annual Digital IQ Survey, 2014

41

36

36

36

41

28

34

31

41

32

36

Maybe not, if you’re in these industries, where companies still look internally, not externally, for ideas.

Start at the macro. Look toward the right country, where CEOs say

they’re finding ideas for growth.

United States

China Japan Germany

36% 43% 35% 47%

Where will innovation deliver the most growth?

Now, ask yourself these 3 questions

What’s your outside-in learning pipeline?

Use outside ideas to shape your innovation priorities.

How do you align your innovation

priorities with your business priorities?

This is how you’ll know how to filter, test,

and ultimately invest in the right ideas.

What are the project proposals, phasing, and checkpoints?

Realize that early stage projects aren’t tied to

traditional ROI. Measure return by the potential for

learning and by spotting disruptive opportunities.

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