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By Linda Girard4.15.09

Social Networks in Marketing Strategies

Agenda

1. Introducing the Social Networks!2. Why they are important!3. And what you can do about it!

The Itsy Bitsy Spider

Top 10 most important SEO factors

• Keyword use in title tag• Anchor text of inbound link• Global link popularity of site• Age of site• Link popularity within the site’s internal link structure• Topical relevance of inbound links to site• Link popularity of site in topical community• Keyword use in body text• Global link popularity of linking site• Topical relationship of linking page

*Website Optimization - O’Reilly

STRONG HINT!Think Social Media and Linking Strategy

Social Networks Leave a Trail on Page One

Facebook and Twitter are spiderable!

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Google’s Algorithm:

6

Based on the wisdom of crowds

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7

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A Web of People is a Web of Feelings...

• WeFeelFine.org

WeFeelFine.Org

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Social Media is a Tool

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The Social Networks

Social Networks Discussion Forums

Blogs

PodcastVideos

Mobile SocialPhoto Sharing

Social Bookmarking

Review Sharing

EventSharing

STRONG HINT!Think Social Media and Linking Strategy

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What is Facebook? 200+ Million Users

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Fans Are The Content Generators

52,719 FANS!!

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Public Radio is Really Listening

367,942 FANS!!

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What is LinkedIn? 38+ Million Users

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LinkedIn Builds Your Personal Brand

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Use LinkedIn to Share Information

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What is Twitter? 14+ Million Users

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Get To The Point in 140 characters!

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DiGiorno Pizza - Reaching Influential Tweeters

Will this work??

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Tweeting Surgeries!

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So How Do You Begin?

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Mind your Manners

Authenticity (No Autoresponders)No Pushing

SHARE

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Measuring the Results

Source: Social Media Marketing An Hour A Day by Dave Evans - Highly Recommended!

TMMar 26th, 2009 | By Chuck Frey |

http://mindmappingsoftwareblog.com/social-media-dashboard-map/

Social MediaMeasurables

Number of "fans"

Number of comments on wall

Number of unique page views

Frequency: monthly

Report

Number of group members

Number of messages posted

Frequency: monthly

Report

Number of overall views

Views by geographical area

# comments on videos uploaded

# videos tagged w/ co./product name

mind mapping softwareinnovation

brainstorming

Frequency: monthly

Number of followers3/26/09: 829

Number of re-tweets

Track click-throughs on tweets

TwitterGrader.com

Measures influence of tweeter

Number of searches for co./product name

#innovation

#mindmap#mindmanager

Frequency: monthly

Report

Number of views by photo

# images tagged w/ co./product name

mindmap"mind map"

"visual map"

# comments on images

Frequency: monthly

Social_Media.mmap - 3/26/2009 - Mindjet

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Can you Measure Sales?

YES!!!!

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Analytics + CRM = Answers

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Negative Commentary?

Offset the Negative with the Positive

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Follow the Leaders

http://www.web-strategist.com/blog/category/industry-index/

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New Job - Community Managers

– Writing. Write locally compelling newsletters weekly and inspiring reviews daily. Persuasive pitches to venue owners and marketing partners.

– Event planning. Conceptualize, negotiate, wrangle, plan and execute cool, fun and buzz-worthy (big wow factor!) events/parties.

– Marketing outreach. Connect with the right local organizations, barter weekly newsletter sponsorships for promotion of Yelp.

– Socializing and adventuring. Meet up with yelpers. Attend civic events. See and be seen. In the scene. Be the Mayor. Always on.

– Communication. Be accountable with stellar communication to your peers and those who support you at Yelp HQ.

•

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When Not To Use Social Media

You’re in a high ticket business(What do you think?)

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit

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When Not To Use Social Media

You Fight With Your Employees

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit

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When Not To Use Social Media

Management Skepticism

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit

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When Not To Use Social Media

Strategic Vacuum

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit

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When Not To Use Social Media

Privacy and Regulatory Concerns

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit

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Share some Social Stories!

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Linda Girard

Co-Founder & Visionary734.213.8100, x117

lgirard@purevisibility.com

www.purevisilibility.comtwitter.com/lgirard

Thank You!