Putting yourself out there blogging your personal brand

Tom CataliniNovember 5, 2011Suffolk University

LEARNWHY?

SHARECONNECT

LEARNHow to blog

✦mechanics✦style✦mindset✦culture

The best way to l e a r n a b o u t social media is to participate

enclavespeopletopicspatternsinterestsideasresourcessourcestoolsE

XP

LO

RE

Listen, then speak

...and think about what your personal brand should be...

Books!

LEARN✦mechanics✦style✦mindset✦culture

Recap

...and consider what you might want to

contribute to the conversation...

SHARE✦become visible✦establish a presence✦put forth ideas✦build influence

Set the tone for your personal brand

nameavatarshort bioabout pagepersonal interestsopinionslocationthemesideasW

HO

AR

E Y

OU

?

...and WHY do I care?

BLOGHOME BASEONLINE

YOUR

You need aTHEME

...but it can be F L E X I B L E

PUBLISH your ideas

You’ll need to be

CONSISTENTif you want to become

ESTABLISHED

You’ll need to become

ESTABLISHEDif you want to become

INFLUENTIAL

✦become visible✦establish a presence✦put forth ideas✦build influence

SHARE Recap

...and be open toconnecting

around ideas...

CONNECT

✦reach out✦discover new circles✦try new platforms✦be a good host

Establish your reputation

HELLO

comment on other blogs

connect on other platforms

other peopleand see where they go

FO

LLO

W

new peopleM

EE

T

DISCOVERnew venues

Make sure your blog is

Welcomingand

Easy to navigate

...and be a gracious host

CONNECTRecap

✦reach out✦discover new circles✦try new platforms✦be a good host

LEARNSHARECONNECT

?http://About.me/TomCatalini