2009 Brand New Direction

2009 Brand New Direction

Brand New DirectionPutting innovation and creativity

at the heart of profitability.

> Prepared by Arthur op den Brouw > Brand New Direction Ltd

> Arthur@brandnewdirection.com> 07776 230 950 (M)

ITG October 2009This presentation outlines the link between brand, creativity, innovation and higher performance and profitability

2009 Brand New Direction

Branding is a board-level strategic discipline

2009 Brand New Direction

Brand makes the difference between being ordinary and

becoming extraordinary

2009 Brand New Direction

A disciplined approach to building your brand improves performance and enhances

creativity and innovation

2009 Brand New Direction

Team meeting

A brand is not a logo!

2009 Brand New Direction

Branding is something you already knowand it’s inside your head

2009 Brand New Direction

Brand is deep within our psyche and informs everything we think about and do, including our stories and legends.

2009 Brand New Direction

Brand helps us communicate our differences as well as our similarities

2009 Brand New Direction

There are just sixkey elements…

2009 Brand New Direction

Values you stand for

The vessel or vehicle

Destination or purpose

Context or environment

People / product

2009 Brand New Direction

a unique idea with legs to run with

2009 Brand New Direction

unique differentiation | clearly segmented market

2009 Brand New Direction

Team meeting

How can you apply this to your business

here and now?

2009 Brand New Direction

Do these guys have SMART objectives or is there something else?

How do they do it?

2009 Brand New Direction

Finding purpose

2009 Brand New Direction

GOER: gets around, lasting, persistent, conveyable, accessible, has legs

CREATIVE: fun, engaging, imaginative, poetic, inspiring

APPLICABLE: consistent, relevant, appropriate, fitting, consistent, valid, authentic

INFECTIOUS: irresistible, contagious, catchy, inviting, creates a buzz, memorable

MEANINGFUL: coherent, understandable, has a

message, accurate

2009 Brand New Direction

Trust the process

Disc

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2009 Brand New Direction

Disc

over

Defin

e

Decid

e

Desig

n

Deve

lop

Deliv

er

Defe

nd

2009 Brand New Direction

Team meeting

What are the benefits?

2009 Brand New Direction

Clarity

2009 Brand New Direction

Integrity

2009 Brand New Direction

Attract

2009 Brand New Direction

Perform

2009 Brand New Direction

Creativity

2009 Brand New Direction

Innovation

2009 Brand New Direction

Profit

2009 Brand New Direction

For further information:

Arthur op den Brouw 07776 230 950

Arthur@brandnewdirection.com