The old world

The world we live in

YOU DON’T OWN THE CONVERSATION

MAKE IT, SHARE IT. GET OTHER PEOPLE TO MAKE IT FOR YOU

NO MEDIUM IS AN ISLANDCOMMUNICATION THAT IS GREATER THAN THE SUM OF ITS PARTS

No medium is an island TV is more than broadcast. Newspapers are more than print. Successful campaigns grow beyond

their centre. It’s about convergence:

the right tool at the right time for the right purpose

THE VALUE’S IN THE NETWORK

REACHING THE PARTS OTHER TOOLS CANNOT REACH

CONCLUSIONWHAT DOES THIS ALL MEAN FOR YOU?

Moving towards intimacy

• Go where the people are.• Listen. A lot.• Be authentic.• Share everything.• Join in.• Close the loop.• Trust your staff.• Own your mistakes.

Digital is part of ‘business as usual’ Support effective use

Develop clear policies, apply light rules Provide good but just-in-time training Trust people Mistakes are inevitable and rarely fatal

Encourage people to Be your best advocates Connect with the brand Re-share content

Innovate from every side