Post on 18-Mar-2016
description
Table of Contents
2 Pulse Energy Project Book
Table of Contents . . . . .
Typography . . . . . .
Color Schemes . . . . . .
Company Info . . . . . .
Logo & Tagline . . . . .
Imagery . . . . . . .
Merchandising . . . . .
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Table of Contents
3Table of Contents
Header – Magneto 24 pt
Subheader – Harlow Style Italic18 pt
Body Text – Tahoma 12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”
Caption – Arial Black 8 pt
Header – Arnprior 24 pt
Subheader – Viner Hand ITC 18 pt
Body Text – Arial12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”
Caption – Berlin Sans FB 9 pt
Header – Brush Scruipt Std 24 pt
Subheader – Forte 18 pt
Body Text – Garamond 12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”
Caption – Impact 8 pt
Header – Monotype Corsiva 24 pt
Subheader – Informal Roman 18 pt
Body Text – Times New Roman 12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”Caption – Cooper Black 8 pt
Typography
4 Pulse Energy Project Book
These are the multiple sets of typography that were contemplated for the compnay. The fonts in box one were the chosen set.
The header and subheader show off energy while the body text is simple and easy to read.
Header – Magneto 24 pt
Subheader – Harlow Style Italic18 pt
Body Text – Tahoma 12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”
Caption – Arial Black 8 pt
Header – Arnprior 24 pt
Subheader – Viner Hand ITC 18 pt
Body Text – Arial12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”
Caption – Berlin Sans FB 9 pt
Header – Brush Scruipt Std 24 pt
Subheader – Forte 18 pt
Body Text – Garamond 12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”
Caption – Impact 8 pt
Header – Monotype Corsiva 24 pt
Subheader – Informal Roman 18 pt
Body Text – Times New Roman 12 pt
“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”Caption – Cooper Black 8 pt
Typography
5Typography
Color Scheme
6 Pulse Energy Project Book
These are the main five colors of the company. The blue at the top of the wheel is the main color. The colors to the left are used
in the text in the logo and in the bolts on the merchandise, while the colors on the right are used for the logo background and
the main color of the merchandise.
7Color Scheme
Company ReviewPulse Energy is an energy drink company that produces tea and juice based energy drink and hails from Tulsa,
Oklahoma in 2015. Founder Kennith Christian chose the word ‘Pulse’ as the name of the company because he
considers Tulsa to be “The Pulse of Oklahoma”, because of the different highways that run through the city.
Another reason is because of the three main hospitals that are located in Tulsa. Our main competitor is Monster
Energy’s side branch of drinks ‘Rehab’, because our energy drinks are tea and juice based. Our main goal for
the company was to create an energy drink that has less harmful contents and more helpful vitamins. Our first
two drinks, Flash Apple and Orange Rush, were released during the OU/OSU bedlam college football game. In
the market, we have made an amazing start and hold a strong 35% of the consumer base, potentially creating
a completely new market away from the main energy drink market. If this happens, we may potentially hold a
natural monopoly, with low costs because our materials are either mostly organic for the actual drink or recycled
for the cans and the packaging. With a potential monopoly on our hands, we are looking at a very interesting
next year!
Company Info
8 Pulse Energy Project Book
9Company Info
The logo and tagline are kept really simple by using the header and sub-header fonts from the typography list.
Logo & Tagline
10 Pulse Energy Project Book
11Logo and Tagline
Imagery
12 Pulse Energy Project Book
As you may have noticed there are a few images of lightning in this book. This is because lightning somewhat personafies Pulse
Energy. It is the purist form of energy in nature. As we try to keep our drinks as organic as possible, we are close to nature by
being sustainable and use what the earth has to offer.
13Imagery
Merchandising
14 Pulse Energy Project Book
Here are some examples of one of the first drinks produced by our company, “Orange Rush.”
Merchandising
15Merchandising