Pulchinella‘s Secret

Tim ColeInternet PublicistSalzburg/Munichtim@cole.de

Digital transformation and the future of information

©Tim Cole – FINCO ‚14

The Internet is evil!

Thesis #1

„Everything that can bei digitalized will be digitalized.

Everything that can be connected will be conected.

Aby that changes everything!“

Vinton Cerf

„The minute you start connecting things digitally, you automatically start changing them“

What happens?

TOTAL INTERCONNECTIONTrend #1

suppliers

company

partners

customersservices

Network Economy

Web E-Commerce

CRM

Data Mining SCM

Intranet

E-Procurement

Work in progress:Bridging Digital Islands

“Right Information, Right Place, Right Time”

EMPLOYEES

PARTNERS

SUPPLIERS

CUSTOMERS

CUSTOMERS

Customer Empowerment

choice overview

price transparencyback channel

New business modell: Purveyor to His Majesty the Customer

„Schwarm Intelligence“

Peer2Peer

share resources share costs share benefits

TOTAL COMMUNICATIONTrend #2:

Six Degrees of Separation

Frigyes Karinthy (1887 – 1938)

*Quelle: L. Backstrom, P. Boldi, M. Rosa, J. Ugander, S. Vigna, Universität Mailand

Jeder kennt jeden, jeder redet mit jedem

Value Chain (old model)

Value Chain (new model)

„Markets are conversations“

Qelle: „The Cluetrain Manifesto, 1999“

TOTAL INFORMATIONTrend #3

„Little Brother“

The Customer Journey

Quelle: LumaPartners

„Informational Self-Determination“

“The right of the individual to decide what information about himself should be communicated to others and under what circumstances”

– German Constitution

„Informational Self-Determination“

“Everyone has the right to respect for his private and family life, his home and his correspondence.”

– Article 8 of the European Convention on Human Rights

Scott E. Howe, CEO, Acxiom

Apps that forget

Privacy as a Business Model

Dr. Stephen WickerCornell University

„A service promising to keep users‘s data for a day

instead of a year or more may be something people

would pay extra for.“

Transparency comes with a price

The End of Privacy

Living in the Digital Village

The “Segreto di Pulcinella”

• Pulcinella is a figure from the Italian Commedia dell’Arte

• In a popular lazzi someone tells Pulchinella a secret. Incapable of keeping secrets, Pulchinella passes it on to all the other actors, but engenders them not to tell anybody – because it’s a secret!

• After a while everybody – members of teh cast, the audience – know what the secret is.

But the play goes on…

„Digital Discretion“

We need to make some intelligent decisions

„Digital Enlightenment“

The Great Earthquake of New York

Dare to think!

Immanuel Kant (1724-1804)

Thanks!

Slides: www.cole.deMail: tim@cole.de