Publishing 2.0Just another meaningless buzzword?

5th Elsevier Scandinavian Librarian Forum9th November 2007, Oslo

Jonathan Clark, EVP Technology, Elsevier

Questions What is Web 2.0? What does Web 2.0 mean for Publishers? (Publishing 2.0) What does it mean for Libraries? (Library 2.0)

So what is Web 2.0?

Professor Wesch can answer this so much better than I can…..

Social change in the way we interact

Network Effects help drive change

The purchase of a telephone by someone indirectly benefits the others who are already using telephones

The Long Tail

Why the future is less of more

Blogs

Blogs

Blogs

Our authors

Blogs

Our customers

Blogs

Employees

Blogs

CEO’s

Blogs

Editors

Blogs

Microblogs

Vlogs

Multimedia

Podcasts

Broadcasting

Blogs

Connecting with customers

Blogs

Connecting with customers

Blogs

Customers connecting with customers

Social Media

Connecting people

Social Media

Connecting friends

Social Media

Building networks

Social Media

Connecting people into groups

Social Media

I love the library!!!!!!!!!!!!

Social Media

Connecting Dogs!

Social Media

Sharing content

Social Media

Flickr view of molecular biology

Recommendation

Collation of science blogs

Recommendation

Impact Factor meet Blog Factor

Tags & Social BookmarkingThe need to organize

Tags & Social BookmarkingSharing the organizing

Tags & Social BookmarkingComing soon……..

Wikis

Wikipedia

Wikis

Leaving the encyclopedia behind

Wikis

Group collaborative authorship

Wikis

Knowledge created through conversation

Wikis

WiserWiki – a wiser way to go?

New economics?

Web services and API’s

Mashups

RSS

Open up to syndication

RSS

Open up and expose the content

RSS

ScienceDirect Alerts

RSS

Keep up to date

RSS

Track myself

RSS

You are in control

RSS

Share so you don’t have to…

Widgets

A window into my world

Widgets

A window into someone else’s page

Widgets

A window into the library

Toolbars

A window into someone’s browser

AJAX

Blurs desktop/web distinction

"Essentially, the Web is shifting from an international library of interlinked pages to an information ecosystem, where data circulate like nutrients in a rain forest."Stephen Johnson, Discover Magazine

Questions What is Web 2.0? What does Web 2.0 mean for Publishers? (Publishing 2.0) What does it mean for Libraries? (Library 2.0)

Library 2.0

Thank you very much!Any questions?

Jonathan Clark

j.clark@elsevier.com

http://jonathanclarks.blogspot.com/

http://www.slideshare.net/jonathanjo