NMBS goes business

Contents

• Brainstorming

• Mapping

• First outcome: itree

– Problems

• Second outcome: rfid game

– problems

• Third outcome: business service

Brainstorming

Spider diagram

Categorising

Sorting the ideas of the spider diagram into categories

Didn’t find something typical.

Photomapping

What do they have in common?

Walking pattern

Made a big map of the walking behaviour in the stationarea (train and busses)

i Tree was born

See people move on a screen

Thick the dots to get connected

Check their profile

- To technical

- Gps not possible due to Belgian legislation

- Bluetooth signal not strong enough

hard to let go though

RFID game

• What kind of game?

• How do we motivate people?

• Is it attainable? Technical?

Fascinated by RFid

• Started googling on the possibilities of Rfid

• Inspirated by identificationing of animals, humans and paying via rfid

new idea

Business service

• Business people always travel first class they want silence, power supply for their laptop, comfy seats they are willing to pay more to get more comfort.

• We extend the first class principle.

We give them a rfid card instead of a ticket. With this card they can travel with trains but also busses and taxi’s.

Priviledges: private toilets which are always clean and smell nice, acces to the vaults, secured parking for bike or car, 1 class compartiment of the train becomes private – only acces with card,

Relation to station environment

• Hasselt is innovating in infrastructure why not in technology?

• The card combines use of the underground parking, train, bus, vaults, and other possibilities

Mock up