Public News Service Ignite Presentation

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Transcript of Public News Service Ignite Presentation

© 2011 Public News Service

Happy 15th!

Matt Hemmendinger – Digital DevelopmentAmber Wilson - Community Outreach

Public News ServiceNow: A localized public interest news provider.The Future: Host to Media Consortium content across all platforms, available to all media outlets.

One sided conversations

Idaho 1996 – the news put out by the media was decidedly one-sided

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Bringing Equality to the Voices

Lark Corbeil, former Reuters journalist had a vision

The Public News Service Begins

Reaching an audience of 24 million a week, Public News Service is the “most widely used independent news service you’ve never heard of.”

~AlterNet

More than 8,000 outlets are regularly using our stories

We reach a combined weekly national audience of 24 million

One-third of our content is picked up by national networks

Who Airs Our Stories

Clear ChannelCBSSirius OutQ

Native News NetworkWINNPR

FIRE!!!!!!!

 

Reaching Audiences Where They Live

The Life of A Story

Step-by-step Check List 

Reporters produce the

story

Reporters upload

stories to our web

database

Editors proof copy RSS editors

ready the story for

distribution

Stories are distributed to media outlets

via email

News editors log-in to our database to

access stories

Tracking reports are generated

and distributed to members

Production of the Stories

Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.

~ Henry David Thoreau

Broadcaster Version

Utah News Connection July 27, 2011

Media Pick-Up

Conservatively Tracking Pick-up

Our Sister, SoundBite Services

A Platform Ready For Your Voice

Influence Change

 

We're done!