Post on 31-Mar-2015
Public consultation FP7 ICT Work Programme 2013 Networked Media sector Objective 1.5
RALF NEUDEL (for Mini-Cluster “Connected TV and Media Applications”)
Brussels – 27 January 2012
TV – A Unique Context
Media Convergence: Service/content for users in best fitting context
Challenge: Connected TV services beyond “lean back and lean forward”
Trends: Second screen, Smart TVs (motion control, presence sensors), gaming consoles …
Danger: TV as PC with a bad user experience Need: Explore unique characteristics of Connected
TV context user experience
Connected TV Developments should…
… create applications that cannot be offered by other platforms in similar or better quality
… offer a meaningful enhancement of existing platforms
… interface with other media and communication platforms
… consider interaction between TV and other media devices in the home
Create an Innovation Ecosystem (1/2)
Basis: Interleaving of linear (TV) and non-linear (Web) data
Proprietary ecosystems: Multitude of Connected TV and IPTV platforms
Barriers: For users, for SMEs and small innovators
Innovation leaders: Players need to open up by standardising their platforms
Create an Innovation Ecosystem (2/2)
HbbTV: A successful solution W3C integration promising
MPEG-21: Basis for item-based content transactions
Metadata: Appropriate tagging for: Users finding broadcasting and web content Linking TV content with broad range of
relevant applications and services
Ambience and Storytelling
Ambient TV: Large A/V display with personalised assistance, information, entertainment
Storytelling: Meaning and structure by combining assets from multiple sources into a “meta-story”
Programming = Organising a multitude of cross-medial sources in real time A/V streams = mashable data rather than entities Standardised service interfaces needed
Connecting: Communication applications on TV