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SOCIAL MEDIA: THE ULTIMATE PR WEAPON

Gary Kayye@gkayye kayye@email.unc.edu gary@ravepubs.com

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SURPRISES?

•Facebook Tops Google in in Internet traffic...

•TV advertising, statistically, has positive ROI only 18% of the time

•78% of people trust peer recommendation more than advertising

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ISN’T FACEBOOK A PEER-TO-PEER

NETWORK?

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AND, WHAT’S TWITTER?

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WHO DOES CORPORATE

COMMUNICATIONS?

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PR

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STILL THINK TWITTER IS

STUPID?

• has gone from 0% of Marketing Budget for Social Media in 2007 to 25% in 2010

•Naked says 85% of new customers come from Social Media

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SOCIAL MEDIA IS... ...THE FUTURE OF PR•True Communications: ...a community of users (not of websites)

•Your clients, vendors, employers and users will be using it...

•It’s a marketing AND communications revolution you’re actually living through

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EMERGING MARKETNewsPublishingAdvertisingBroadcastingCommunicationsCollaboration

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NOW VS. FUTURE•Facebook: Not just personal...

•Twitter: Real-time micro-blogging, trends, news, specials, marketing warfare, location-based advertising

•YouTube: Not just for entertainment - education, certification, documentation, marketing integration

•LinkedIn: Not just for job seekers...

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WHAT SHOULD YOU DO?

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MANAGE YOUR ONLINE REPUTATION - NOW!!!

•Clean-up Facebook: Opinions???

•Consider Twitter as an opportunity to BRAND YOURSELF: Tweet and Re-Tweet stuff you have a personal and professional passion for

•YouTube: Be careful on Fall and Spring Break...

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MY CLASSES:>SPRING 2011: NEW MEDIA TECH & IT’S IMPACT ON THE FUTURE OF ADVERTISING, MARKETING AND PR>FALL 2011: THE BRANDING OF ME

Gary Kayye@nmtifamp @brandingofme