Tim McMahon PhD

Keynote

tmacphd

tim@mm-mkt.com

http://mm-mkt.com http://wearepr.org

Branding

PRLeadership

Crisis CommunicationCareer

Social Media

Leader and Leadership

“ … an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes.”

Leadership for the 21st Century, Joseph Rost

Leadership relies on followers

Video ClipNarrated

Preparing to Lead is about me

Creating Leadership is about we

How do we recognize when leadership is happening?

Leadership Lessons …

For organizations, it is about:

• Setting direction

• Obtaining commitment

• Facing adaptive challenge

The Deep Blue Sea, Wilfred Drath

Leadership Lessons …

Leadership Lessons …

Leadership flows from meaning rather than meaning flowing from leadership!

Social Construction of Charismatic Leadership, Tim McMahon

• Vigorously confront reality

• Expand individual and organizational knowledge

• Create safety for members taking bold, legitimate action

PRRelationship

Social MediaMaking Sense of Our World

Web 3.0 is about

Search

Saliency

Two-Way

Symmetric

Communication

New World New Rules

Brand is shaped by …

UGC(User Generated Content)

Your presence matters

It is the stuff of your personal brand

Your values, beliefs, opinions, behavior, image, words, and deeds

So, your web presence matters! Here’s mine:

My LinkedIn Presence

My Twitter Presence

My FB Presence

Number of followers?

A Powerful Presence

New York Times Magazine, 04/03/11

The Currency: Attention

Currency Trail

Presence

Attention

Vote-getter

Cash Generator

PRBrandingSturdy when aligned

Powerful when salientSubject to rules

LeBron

“Chalk Clap”

Chalk Clap Video

LeBron

$135 million

Brand is …

Values

Message

Personality

Icons

United We Brand, Mike Moser

THE DECISION

Brand: LeBron

Brand: LeBron

NIKE VIDEO

Brand: LeBron

CLEVELAND MASH-UP VIDEO

Brand LeBron

JORDAN MASH-UP VIDEO

Recent polls rank him as one of the most disliked athletes in America!

Brand LeBron

Metrics

Reputation = Sum of Images =

(performance and behavior) + communication

Reputation Management, Doorley & Garcia

Strong Brand occurs when …

United We Brand, Mike Moser

Values

Message

Personality

Icons

Internal

Constituents

External

Constituents

Brand Measure

How do you manage?Example: Crisis Communication

A crisis is an opportunity

In Chinese, the two characters symbolizing crisis represent:

danger / fear

opportunity / desire

38

DOMINO’S CONOVER NC VIDEO

Cardinal RuleDeal with reality; keep desired outcome in sight

R ≈ i x a

Cardinal RuleDeal with reality; keep desired outcome in sight

Tell it all

Tell it fast

Tell ‘em what you are doing about it

Tell ‘em when it’s over

Get back to work

`

DOM PRESIDENT REPLY VIDEO

YOUPrepare to be a leader; aim for leadership

Relationship endures; it’s built on trust

The way is tried and true, but the tools are ever-changing so stay current

Be YOU. People will love the real you and you will love living that life

Tim McMahon PhD

Thank You

tmacphd

tim@mm-mkt.com

http://mm-mkt.com http://wearepr.org