Proven Steps to Jumpstarting and

Logging a simple habitHow DAILYBOOTH effectively

facilitates the simple habit formation of taking photos and posting updates

By Shuqiao Songhabits.stanford.edu

Based on Fogg Behavioral Model…

www.behaviormodel.org

..and Fogg Behavior Grid

www.BehaviorGrid.org

1. “Sign Up Now”!Trigger: Button (Facilitator)Ability: Simple. (Click+Username + Email + Password = Done.)Motivation: Curiosity, Pleasure

Green Dot Behavior

2. Add/follow suggested users

Trigger: Website Prompt (Spark)Ability: Simple. (Check user boxes + Add)Motivation: Social Acceptance, Pleasure

Green Dot Behavior

3. Set up web-camera

Trigger: Website Prompt (Facilitator)Ability: Simple. (Click camera type)Motivation: Pleasure

Green (or Blue) Dot Behavior

3. Snap a Picture! Write a blurb!

Trigger: Website Photobooth (Facilitator)Ability: Simple. (Snap/Click + type+ Save)Motivation: Pleasure

Green (or Blue) Dot Behavior

4. Interact w/Live Feed

Trigger: Website Button (Facilitator)Ability: Simple. (Click+ View)Motivation: Pleasure, Social Acceptance

Green Dot Behavior

5. Settings (Set up notifications)

Trigger: Website Buttons (Facilitator)Ability: Simple. (Click + Click +…+ Save)Motivation: Pleasure

Green (or Blue) Dot Behavior

6. MORE pictures! MORE blurbs!Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)Ability: Simple. (Click link + snap picture + type + save)Motivation: Pleasure

Green Dot Behavior Blue Path Behavior

7. MORE social interaction w/Live Feed!

Trigger: Website Button (Facilitator)Ability: Simple. (Click+ View)Motivation: Pleasure, Social Acceptance

Green Dot Behavior Blue Path Behavior

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Some Insights• What counts as green (new) vs. blue (familiar)? Depends on user and

use….how much a difference doe this distinction make?– Creating an account in general vs. Creating an account for this specific site

• To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)

• But maybe a lighter or more random use of the email notifications – 24 hour notice was designed for their original goal to get users to take a “daily”

photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design!

• Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)

• Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.

• Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.

habits.stanford.edu