Post on 15-Jul-2015
Anoop Thomas Mathew (ATM)@atmb4u
Profoundis Inc.
Protoyping PainkillerStartUps
Protoyping PainkillerStartUps
Who is this guy?(atm / 3 years of Profoundis Inc. / failed multiple times / vibeapp.co / still learning)
MVP(Minimum Valuable Product)
“product that users will pay $1”
NO to performance, scale, modularity *
“if you are not embarrassed by the first version of your product, you've launched too late”
- Reid Hoffmann, LinkedIn
LEARN
TECHNOLOGY METRICS
● Errors● Space – Time● Availability● How long?
BUSINESS METRICS
● Paying Customers● Active Customers● A/B Testing● Channels● Cash Flow
VISION
● Direction● New Features● Acquisition● Scale● Culture● GigaThought
TOOLSValidatEBuildTestLearn
Book-Pencil/Google Keep, LaunchRock, Google Forms, canva, Survey Monkey,
Hacker News, Reddit, Product Hunt, InBound, WhiteBoard, Balsamiq, cacco, Bootstrap, Git, Github, BitBucket, asana,
BaseCamp, redmine, Slack, PyCharm, WebStorm, IntelliJ, Eclipse, Xcode, Heroku,
AWS, Azure, NewRelic, Sauselabs, Selenium, Jenkins, Google Analytics, MixPanel, ZenDesk, SupportBee, Kissmetrics,
GetSatisfaction, Qualaroo, OLark, Zopim, WebEngage, Optimizely ...
BUSINESS MODELS
B2C
● Selling to Customers● Fluke Factor● Virality
B2B
● Selling to Businesses● Business Problem● Word of Mouth
B2G
● Selling to Government● Tenders● Contacts
Per Customer Value
Time Frame (Sales/Development/Deployment/CashFlow)
Ease of Selling
Popularity