SOCIAL MEDIA PLAN

SOCIAL MEDIA PLAN

ON

TARG

ET

PRELIMINARY PLAN FOR EACH CHANNEL

TARGET AUDIENCE – POTENTIAL CUSTOMER ANALYSIS

MARKETING CHANNEL

RESULT

BUDGET

CONTACT

ON

TARG

ET

TARGET AUDIENCE POTENTIAL CUSTOMER ANALYSIS

ON

TARG

ET

DEMOGRAPHY

-

ON

TARG

ET

ONLINE MARKETING CHANNEL

ON

TARG

ET Social Network

• Facebook

• Forum

Text Ad CPC

• Admacro

• eClick

PR Online

Email Marketing

SMS Marketing

ON

TARG

ET

PRELIMINARY PLAN

ON

TARG

ET

SOCIAL NETWORKING SITE

- The social networking site is attracting

internet user in Vietnam: Facebook,

Forum

- The frequency using group: 13 - 17,

18 - 24, 25 - 34 years old.

IDEA:

- Facebook fanpage:

Increase fans and organize

events/contests to attract

fans and increase brand

awareness

- Forum:

Seeding, discuss about

Pepper Lunch on the forum

to increase brand awareness

for Pepper Lunch Vietnam

ON

TARG

ET

Facebook Fanpage

Pepper Lunch VN

ON

TARG

ET

FACEBOOK FANPAGE

ON

TARG

ET

Forum

ON

TARG

ET

FACEBOOK FANPAGE

Convert – Turn into the loyalty customers

- Organize contests on the fanpage to interact with user

• Who is quick? (Quiz about Pepper Lunch: history, food, store

development process, characterized in service; IQ Test; ..)

• Photo contest: “Your Cook – Your Pepper”

• Photo contest: “Sizzle with Pepper Lunch”

ON

TARG

ET

PHOTO CONTEST

Sizzle with Pepper Lunch

ON

TARG

ET

QUIZ CONTEST

What is this at Pepper Lunch?And what’s ingredients?

ON

TARG

ET

FACEBOOK FANPAGE

Code the Application on Fanpage

- Game

- Utility App for Official

- App for youth

Post on fanpage

• The food of Pepper Lunch

• The pictures at store

• Story, funny picture

ON

TARG

ET

FACEBOOK FANPAGE

APP GAME: YOU CAN COOK

ON

TARG

ET

FORUM SEEDING

ON

TARG

ET

Intext Ads - CPC

- Facebook Ads – Reach the right target audience.

- Eclick - On the websites of Admicro.

Increase sale and brand awareness

- Some website:

- For youth : 24h.com, ngoisao.net, kenh14.vn, 2sao.vn, linkhay.com….

- For official: vnexpress, dantri.com, cafef.com, vietnamnet…

- Subject sites: suckhoe, baomoi….

- Actively managed funds with high efficiency.

Landing page: Website and fanpage of Pepper Lunch Viet Nam

ON

TARG

ET

Intext Ads - CPC

ON

TARG

ET

Intext Ads - CPC

ON

TARG

ET

PR Online

- Introduce about Pepper Lunch VN

on the e – News such as : kenh14,

dantri… which approriate to

target customer

- Post introduction and evaluation about

Pepper Lunch on the community

fanpage

- Focuses on the unique point of Pepper

Lunch

ON

TARG

ET

RESULT

ON

TARG

ET

Build the community of Pepper Lunch VN on fanpage

Facebook App, Fanpage Post

ON

TARG

ET

KPI – Key Performance Index

Channel KPI

Fanpage 20.000 fan15.000 TAT

Hệ thống CPC 10.000 Click

Forum 20 forum20 Topic25.0000 View 1000 Comment

ON

TARG

ET

TIMELINE

3 Months

ON

TARG

ET

BUDGET

ON

TARG

ET

Channel Tool Cost (VND)

Facebook ContentApp Contest/Event..

Free5 – 20.000.000/App 15.000.000

CPC Text ads 20.000.000

Forum Seeding 15.000.000

Pr Online 15.000.000

Cost exclusive from:

-The award/gift for contest

-VAT

ON

TARG

ET