Who we are?

Emiliyan Enev - CEO and project founder

* Project steering and resource management

Emil Stoyanov - CTO and co-founder

* Team leader and software development supervisor

Boyan Petkov - Creative and co-founder

* Design and user experience

Trends & Perspectives

• Smartphones spreading faster than any technology in human history

• 800 000 daily Android activations

• Mobile devices everywhere - extension of the hand

• Mobile app market will be worth $25 billion by 2015

Why are we here?

We believe:

• Marketing is becoming piece of software

• The era of location-based services

• New ways to reach and interact with clients

• Customers need instant access to special deals

What?

A platform and a service for location-based discovery of commercial promotions

Product features

• Relevant location-aware notifications

• Self-service for promotions publishing

• Organized and verified content

• User feedback and ratings / bonus points

• Contextual and behavioural targeting

Why are we unique?

• Strong focus on discounts and promotions

• Simplified user experience

• Users select and take deals on demand

• Businesses can serve themselves

• Integration of additional services (click-to-action)

Scalable!

• It is easily deployable platform

• Adaptable for various regions and industries

• Back office do all support and customization

• Expansion to multiple markets

Monetization

• Fee for distinctive featured profiles

• Tariff for publishing promotions/redeemed coupons

• Paid “click-to-action” services and functions

• Advertising brands and product placement

• Rebranding and customization for new markets

Investment

140 000 EUR for a period of 1 year

for

23% equity

How we will use the money?

• Marketing activities (65% from budget):– Attracting business profiles– Reaching critical users base

• Creating content (15%)

• New features development (15%)

• Technical support (5%)

Thank you!

enev@promozone.bg

stoyanov@promozone.bg

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