Promoting Events Through Social Media

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Are you attending a conference this week? Have you registered for a seminar any time soon? Do

you plan to go to a party this weekend? How did you come

across those events? There’s a huge chance that you

encountered them because of your social media accounts.

With the help of a social media consulting firm or simply doing some

research online, you can learn various ways on how to promote both online and offline events.

Before your event, there are many things that your social media

consulting firm or you yourself can do to hype it up.

You can ask your employees to blog about it on their personal blogs or

create facebook notes.

You can also use your company’s twitter account to have event

teasers that can be retweeted by your followers, making their own followers aware of your event.

Any social media consulting firm will tell you that you will also need to set up an event page.

This is useful because you can gain more attendees through it and even insights about what they expect your

event to be thus giving you more ideas on how best prepare for your

event.

In addition, you can conduct contests and give prizes such as event invites

if people share, retweet, or write about your upcoming event.

During the event itself, keep your social media accounts active!

Encourage the event’s attendees to tweet or post statuses about what’s

happening: who’s the current speaker, which band is performing,

what vips are wearing, etc.

Posting pictures of the on-going event will attract more interest from those

who cannot attend your event.

This can easily be done by someone from the social media consulting firm, an employee of yours, or even you.

Moreover, you can create a certain hashtag for your event that you and other people can use when tweeting about it or posting instagram photos.

Hashtags can make it easier for people to track information about

your event, giving them a live stream of what they’re missing.

Using social media doesn’t end when your event finishes; you must post

follow-ups about the event’s success and what other people think about it.

Post albums with the complete pictures taken during the event.

Share links to reviews about it and ask what the attendees would like to experience for future events.

You can also conduct surveys to know how successful your event was and if

improvements can be made.

These actions will ensure that people, especially those who

missed your event, will definitely look forward to your next one.

Organizing events is a big responsibility, but knowing how to use social media to promote them can make it easier and

more fun.

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http://www.SociaLinkMedia.com