Post on 24-Feb-2016
description
Promote, Defend, Engage
Louis GrayCal ‘99 (Mass Comm & Poli Sci)
Google ‘11 (Google+ & Developer Relations)
June 14, 2012
Promote, Defend, Engage
• Louis Gray• Cal Alum ‘99– Mass Communications– Political Science
• Online– louisgray.com– louisplus.com @louisgray
5 Things You Know Already
1. People want to connect to others with similar interests, shared experiences.
2. People want to be listened to and have their opinions valued.
3. Information consumption is skyrocketing, especially on mobile.
4. People will engage where theywant to, not where you tell them.
5. There are lots of places to go.
With Choice Comes Challenges1. Bring humanity to your story.2. Find the right places, people to share
your ideas and messages.3. Stand out for the right reasons.4. Determine value from your
actions vs. other activity.5. Connect back to your
core goals.
How to Stand Out• Be Unique• Be Knowledgeable• Be Human• Be Flexible• Be Consistent
The World Of Google+
• Google, Plus You• Selective Sharing• Circles• Hangouts• Ripples
The World Of Google+
• Google, Plus You• Selective Sharing• Circles• Hangouts• Ripples
The World Of Google+
• Google, Plus You• Selective Sharing• Circles• Hangouts• Ripples
Moving Beyond The Shiny
• Social Networking is here to stay & participation is mandatory.
• It should extend your voice to a place where people are actively engaging.
• Promoting your message takes time, repetition, searching and navigation of personalities, technology.
• Successful interactions will lead to aggressive ambassadors.
Thank You