Post on 18-Jun-2015
PROJETOde
DIGITAL
Criação eProdução
2012/22013
Saturday, March 9, 2013
??
cristina.lima@pucrs.br
taisekodama@gmail.com @mymonkey
Saturday, March 9, 2013
01.design thinking
02. love dados
03. gamification
PROJETOde
DIGITAL
Criação eProdução
2012/2
Saturday, March 9, 2013
DESIGNThinking
estrutura de projeto e
processo criativo
}Saturday, March 9, 2013
LOVE } curadoria, infografia e
redes sociais
Saturday, March 9, 2013
{interação e storytelling
GAMITIONFICA
Saturday, March 9, 2013
start
Saturday, March 9, 2013
DESIGNThinking
Saturday, March 9, 2013
DESIGNThinkingMETODOLOGIA INOVAÇÃO
Saturday, March 9, 2013
DESIGNThinking
Saturday, March 9, 2013
empatia colaboração experimentação
DESIGNThinkingPILARES
Saturday, March 9, 2013
DESIGNThinking
Saturday, March 9, 2013
DESIGNThinking
1. DEFINA O DESAFIO2. PREPARE A PESQUISA3. OBTENHA A INSPIRAÇÃO
4. CONTE HISTÓRIA5. PROCURE SIGNIFICADO6. OPORTUNIDADES
7. GERE IDEIAS8. REFINE IDEIAS
9. CONSTRUA PROTÓTIPOS10. FEEDBACK
11. AVALIE APRENDIZADOS12. CONSTRUA EXPERIÊNCIAS
{{{{{
Saturday, March 9, 2013
!"#$%&' ()$&*$&%+,#"# -'./0121#
!3456738(9!"# $%&'(#")#*%+,-.(/0()(#-,1(#2,3,#,4(3*567(8
9/#:%-.&,#(#:%+,-.(
9/9#!&$%&*,#(#*%+,-.(
9/;#:%-.&,#+",#,"*.<&=.,
9/>#0(&+$3",#"),#%?".2%
9/@#0()2,3$.7'%#(#?"%#A(=<#+,4%
;/#B3%2,3%#,#B%+?".+,
;/9#C,1,#")#27,&(
;/;#D*%&$.-.?"%#-(&$%+#*%#.&+2.3,1E(
;/>#0(&A.*%#2,3$.=.2,&$%+#*,#2%+?".+,
;/@#0(&+$3",#")#?"%+$.(&53.(
;/F#B3%2,3%#(#$3,4,7'(#*%#=,)2(
;/G#B3,$.?"%#$H=&.=,+#*%#2%+?".+,
>/#I4$%&',#D&+2.3,1E(
>/9#!&$3%#-"&*(#&(#=(&$%J$(
>/;#K23%&*,#*%#.&*.AL*"(+
>/>#K23%&*,#*%#M3"2(+
>/@#K23%&*,#*%#%+2%=.,7.+$,+
>/F#K23%&*,#*%#2,3%+#(4+%3A,&*(#2,3%+
>/G#K23%&*,#*,#,"$(6*(=")%&$,1E(#*,+#2%++(,+
>/N#B3(="3%#.&+2.3,1E(#%)#&(A(+#7"M,3%+
:;(38<83(9=>6!"# ,23%&*.# ,7M"),# =(.+,/#0()(#-,1(#2,3,#.&$%323%$,38
@/#0(&$%#O.+$P3.,+
@/9#0,2$"3%#+%"+#,23%&*.Q,*(+
@/;#0()2,3$.7'%#'.+$P3.,+#.&+2.3,*(3,+
F/#B3(="3%#2(3#R.M&.-.=,*(
F/9#!&=(&$3%#$%),+
F/;#B3(="3%#+%&$.*(#&,+#4"+=,+
F/>#:%-.&,#2%3=%21S%+
G/#!&?",*3%#I2(3$"&.*,*%+
G/9#03.%#")#7%)43%$%#A.+",7
G/;#T(3&%#,+#2%3=%21S%+#,=.(&5A%.+
:!39=>6!"# A%U(# "),# (2(3$"&.*,*%/#I#?"%#-,1(#2,3,#=3.,38
N/#V%3%#D*H.,+
N/9#B3%2,3%#( !"#$%&'(")$%*
N/;#C,=.7.$%#( !"#$%&'(")$%*
N/>#R%7%=.(&%#.*H.,+#23().++(3,+
N/@#0(&+$3",#2,3,#2%&+,3
W/#X%-.&%#D*H.,+
W/9#C,1,#")#$%+$%#*%#3%,7.*,*%
W/;#:%+=3%A,#+",#.*H.,
3?<38:.3;(9=>6!"# $%&'(#"),# .*H.,/#0()(#-,1(#2,3,#=(&+$3"L67,8
Y/#0(&+$3",#B3($P$.2(+Y/9#03.%#")#23($P$.2(
9Z/#I4$%&', +,,-!#./
9Z/9#0(&+$3",#")#27,&(#*%#$%+$%
9Z/;#D*%&$.-.?"%#-(&$%+#2,3, 0,,-!#./
9Z/>#0(&A.*%#2,3$.=.2,&$%+#,( 0,,-!#./
9Z/@#0(&+$3",#")#?"%+$.(&53.(
9Z/F#C,=.7.$%#,+#=(&A%3+,+#2,3,#( 0,,-!#./
9Z/G#0,2$"3%#(#,23%&*.Q,*(#*( 0,,-!#./
3@6AB=>6!"# $%&$%.#,7M(#&(A(/#0()(#-,1(#2,3,#%A(7".38
99/#KA,7.%#K23%&*.Q,*(+
99/9#D&$%M3%#( 0,,-!#./
99/;#:%-.&,#(#+"=%++(
9;/#0(&+$3",#,#!J2%3.<&=.,
9;/9#D*%&$.-.?"%#(#?"%#H#&%=%++53.(
9;/;#C,7%#+(43%#+%"#=(&=%.$(
9;/>#0(&+$3",#2,3=%3.,+
9;/@#B7,&%U%#(+#23PJ.)(+#2,++(+
9;/F#:(=")%&$%#(#23(M3%++(
9;/G#0()2,3$.7'%#+",#'.+$P3.,
!"#"$!%&'"($)$#*+, !"#$%&'()* $$-.&%/0+"&1*2$ )$ 34&5*67899
:";%"1*$%<$/&=*+<">?%;$1*$;/'%$1"$@ABC,$DDDE/1%*EF*<
:%+.M&#T'.&[.&M#6#C,+%+#%#\H$(*(+/)),2#6#;Z996ZN6ZF#6
DESIGNThinking
Saturday, March 9, 2013
Saturday, March 9, 2013
Saturday, March 9, 2013
Saturday, March 9, 2013
causaAdotemuma
Saturday, March 9, 2013
??
Saturday, March 9, 2013
F F
O AMATRIZ
Saturday, March 9, 2013
F F
O AMATRIZ
INDIVIDUAL
Saturday, March 9, 2013
F F
O AMATRIZ
DOGRUPO
Saturday, March 9, 2013
DESIGNThinkingVISUALIZAÇÃO CONCRETIZAÇÃO
Saturday, March 9, 2013
let’s do it
Saturday, March 9, 2013