MARKETING PLAN FOR NEW ANDROID APP

PROJECTEXPO

Connecting People digitally

The Marketing Plan: Outline

Executive SummarySituation Analysis

GoalStrategy Tactics

Implementation

Executive Summary

Having Problem with the project?Don’t know where to start?

Can’t find proper guidance?

ProjectExpo is an app which aims to bring together the electronic freaks, who are madly in love with the beauty of electronics. It facilitates:

Electronic projects, extending further to other domains including non technical projects.

Connecting with industrial experts and Professors

Hardware Pooling

SITUATION

ProjectExpo will help to abridge the gap between academics and industry

More job opportunities Although India’s higher education system contributes about 350,000

engineers and 2.5 million university graduates annually to our workforce, at any given time, about five million graduates remain unemployed.

The company will aim to provide the amalgamation of skills with proper guidance.

MARKET OVERVIEW

POTENTIAL MARKET: UNIVERSITY STUDENTS INDUSTRIALISTS TECH GIANTS SETTING

COLLABORATION TO ADVERTISE THEIR PRODUCTS

TARGET

THE MAIN TARGET CUSTOMERS ARE THE COLLEGE GOING STUDENTS, AGE GROUP 17-25 YRS SPECIALLY THE TIER 2,3 COLLEGES.

THE COMPANIES SEEKING TO ATTRACT STUDENTS FOR TRAINING IN THEIR INSTITUTES

GOAL • To draw about 5K downloads in the first three months.

• To have about 50 % market share in the span of a year.

To position the app as a reliable brand in providing complete solution to all the Project related queries.

STRATEGY

TARGET MARKET SEGMENTS

CUSTOMERS STUDENTS PERSUING

FIELDS MAINLY RELATED TO ELECTRONICS AND SOFTWARE

INSTITUTES SEARCHING FOR STUDENT POOL FOR TRAINING

COMPANIES SEACHING FOR SKILLED TRAINEES

Collaborators• App downloading media i.e ……..• Press partners.• Online reviewers and blog writers.• App downloading media i.e.

Google Play and Apple Store.• Online reviewers and blog

writers.• Companies wanting to advertise

their products

Collaborators

Competitors • Similar apps with few coinciding features.• Parking information tracking apps. • Similar apps with few

coinciding features.• Training institutes with

teaching programs related to projects

Competitors

VALUE PROPOSITIONProjectExpo provides the cheapest and the most effective means to enhance the skill set without running for random advices. Hardware availability, Personal attention is given to the clients and their demands are taken care of.

TACTICS

Products• Emphasize on residential parking advantage for the parking slot

owners.• Focus majorly on event parking, as it could differentiate the app from

others without losing sight of street and malls parking.

• Emphasize on student demands for project ideas and hardware .

• Focus on effective communication between industrialists and students.

Products

Products• Emphasize on residential parking advantage for the parking slot

owners.• Focus majorly on event parking, as it could differentiate the app from

others without losing sight of street and malls parking.

• The total hardware cost would be taken and it would be refunded after the proper submission deducting the service cost which would be 20% depending on days.

• Contacting for expert advice would be chargeable

PRICE

Products• Emphasize on residential parking advantage for the parking slot

owners.• Focus majorly on event parking, as it could differentiate the app from

others without losing sight of street and malls parking.

Basically the effort would be more on enhancing skill set ,providing hardware to students, innovating new ideas for projects, organizing project meets and competitions, taking new ideas from the students, basically promoting students that they are not alone.

COMMUNICATION

Create a proper landing page for the app and release it in major social platforms like Facebook, Instagram, Twitter etc.

Create a proper landing page for the app and release it in major social platforms like Facebook, Instagram, Twitter etc.

Place a demo version for beta testing. This attracts more reviewers and increases visibility through word-of mouth publicity.

Place a demo version for beta testing. This attracts more reviewers and increases visibility through word-of mouth publicity.

Promote the incentivizing structure to increase the customer base.Promote the incentivizing structure to increase the customer base.

Quickly act on the feedback and react according to it.

Quickly act on the feedback and react according to it.

Concentrate on retaining the existing customers.

Concentrate on retaining the existing customers.

The presentation is created by DIVYANSHI, MUJ as a part of a marketing research internship under Prof. Sameer Mathur, IIM lucknow.