Post on 14-Feb-2016
description
Project concept &Media strategy
I’m Blue
Index• Reminder• The concept• Media strategy• What’s next
ReminderThemes:
Enjoying the chaos
&
Honour the old
respect the newTarget group:
All citizens of Delft
Motto’s:
-Everyone contributes individual to a whole
-Creating solidarity
-Low individual effort
-Create new history, respecting the old
The concept- Using bricks as a canvas
- Delft residence can customize their very own piece of Delft that is here to stay
- Creating a place/area that becomes a iconic area near the ‘spoorzone’
- Adding your Delft identity
The place
New details QR-code on brick
-Incorporate extra information with customization
- Used to register position of bricks in structure
Small exhibitions
-Cover time, keep enthusiasm
- Taylor exhibition events to neighborhood
• 5 phases• Start based on curiosity• Using different media to reach
whole target group
Media strategy
The tease
• Glue bricks• Activate
newspapers• Project
name arises• Pre website
The confession• Last glued stones revere to real
website• Explain project• Invite to join• Stay informed• Follow own brick• Events start
What’s next
• Detailing of different phases (especially the tease)
• Estimate costs• Decide different website options• Visualization