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Professional Growth Through New Tools & Technologies

| May 21, 2013|

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In the last week, I’ve used social media to:

• Learn about an AmLaw firm opening a Miami office

• Learn about summer associate hiring trends at Texas firms

• Recruit candidates for an opening in NYC

• Reconnect with 2 contacts on LinkedIn

• Wish 3 LinkedIn connections and 5 Facebook friends a “happy birthday”

• Congratulate 2 LinkedIn connections on new jobs

• Find/read an article on patent-licensing

• Gather/read non-legal news

• Identify a speaker contact for a conference

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9 out of 10 executives use LinkedIn “often” or “very often”

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Recruiting Social Recruiting

Use: Over 90% of recruiters and hiring mangers use social networking sites to screen candidates (Reppler, September 27, 2011)

Rejection: 70% HR Professionals have rejected candidates because of information they found online (Microsoft December 2009 Study)

Hiring: 85% HR Professionals say positive online reputation influences their hiring decisions at least to some extent (Microsoft December 2009 Study)

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22 Tools

1. LinkedIn Contacts Dashboard2. LinkedIn Status Update3. LinkedIn Likes and Shares4. LinkedIn Mentions5. LinkedIn Tags6. LinkedIn Locations7. LinkedIn Quarterly Updates8. LinkedIn Today9. LinkedIn Searches10. CardMunch11. Newsle12. Job Change Notifier13. Here on Biz14. Followerwonk15. Twitter Engagement16. Twitter Lists17. Twitter Favorites18. Twitter Chats19. Facebook Interest Lists20. Simplewa.sh21. Jackalope Jobs22. WhoWorks.at

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1. LinkedIn Contacts Dashboard

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2. Status Update

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3. Like or Share

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4. Mentions

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5. LinkedIn Tags

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6. LinkedIn Locations

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7. LinkedIn Quarterly Updates

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8. LinkedIn Today

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9. LinkedIn Searches

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10. CardMunch

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11. Newsle

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12. Job Change Notifier

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13. Here on Biz

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14. Followerwonk

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15. Twitter Engagement

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16. Twitter Lists

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17. Twitter Favorites

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18. Twitter Chats

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19. Facebook Interests Lists

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20. Simplewa.sh (http://www.simplewa.sh/login)

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21. Jackalope Jobs

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22. WhoWorks.at

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8 Tips & Best Practices

1. Use “attorney” rather than “lawyer” or “associate” to describe your title on LinkedIn.

2. Add a profile picture.

3. Update your LinkedIn status at least once each week.

4. Aim for 500+ LinkedIn connections.

5. Customize LinkedIn invitations.

6. Understand the risks associated with LinkedIn Endorsements and how to remove this section from your LinkedIn profile.

7. Don’t abuse the “mention” feature.

8. Keep your Twitter Lists “private” but your Twitter Profile “public.”

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Sample Customized Invitations

• Event:  “It was nice meeting you at ______.  I’d love to stay in touch.”  OR “I enjoyed hearing you speak at _____.  I’d love to stay in touch.” 

• Group/Organization:  “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. I’d love to stay in touch so we can talk more about it.”

• Reconnect:  “It’s been a long time since we talked.  I hope you are doing well. How are the kids? I see you are now working at ____ company. How is that going? Let’s be sure to stay in touch.”

• Alumni:  “I noticed that you are also a __________ alumni.  Perhaps we’ll meet in person at an upcoming alumni event!” 

• Blog/Article:  “I recently enjoyed reading your article/post about ____.  I’d love to stay in touch.”

• Congratulations:  “Congratulations on your new position with ____!  I’d love to stay in touch.” 

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Mentions …Dos

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Mentions … Don’ts

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Amanda Ellis

amanda.ellis@specialcounsel.com 214-775-2662@aellislegalwww.6psbig3.com

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Questions?

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Thank you