Post on 04-Jan-2016
1Prof. Tony Proctor
Chapter 6Chapter 6Brainstorming and its VariantsBrainstorming and its Variants
Classical Brainstorming Rules Process
Variants Wildest idea Stop and go Round-robin Gordon-Little Trigger method
2Prof. Tony Proctor
BRAINSTORMING RULESBRAINSTORMING RULES
Evaluate later Go for quantity
Flexibility Fluency
Encourage wild ideas Build on other ideas
Elaboration
3Prof. Tony Proctor
BRAINSTORMING PROCESSBRAINSTORMING PROCESS
State the problem Redefine the problem in terms of ‘how to…..’ Identify one or two relevant redefinitions Generate ideas for each redefinition Select the most appropriate ideas
4Prof. Tony Proctor
HOW TO DISPOSE OF UNSOLD STOCK OF HOW TO DISPOSE OF UNSOLD STOCK OF 500,000 OLD FASHIONED BLACK UMBRELLAS500,000 OLD FASHIONED BLACK UMBRELLAS
Publicity carriers for firms Give away on rainy day Use material to make hats Use upside down as irrigation
devices Sell to UK Burn down warehouse and
collect insurance Make giant sculpture Use struts as bicycle spokes
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WILDEST IDEAWILDEST IDEA
Wild ideas may not be productive in themselves but they can spur other s on to think of more practical ideas.
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STOP AND GO BRAINSTORMINGSTOP AND GO BRAINSTORMING
The session is divided into segments with regular rest periods to enable participants to gather their thoughts.
7Prof. Tony Proctor
ROUND-ROBIN BRAINSTORMINGROUND-ROBIN BRAINSTORMING
Rules the same as in conventional brainstorming
However, each member of the group takes it in turn to contribute whatever idea he/she may have at his / her turn
Ideas are obtained in this way until the session is complete
8Prof. Tony Proctor
GORDON-LITTLE VARIATIONGORDON-LITTLE VARIATION
Problem introduced in abstract form In the course of ideation leader brings in key
pieces of information regarding the problem. Problem made progressively less abstract.
Leader reveals original problem to the group Using previously generated ideas for the
abstract form as stimuli , group generates specific ideas for the original problem
9Prof. Tony Proctor
TRIGGER METHODTRIGGER METHOD Problem statement read out to the group Each member records ideas in silence for 5
minutes One member of the group reads out his/her
ideas to the rest of the group The ideas read out are discussed by
everyone for about 10 minutes with the aim of developing ideas further
Procedure continues with next member, and so on, until all ideas have been discussed.