Production Control and Marketing: 'RED IGNITION'

Post on 17-Feb-2017

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Transcript of Production Control and Marketing: 'RED IGNITION'

Type: Subsidiary of PPRIndustry: FashionFounded: 2000Headquarters: Gulf City, La Romain, Trinidad,

West IndiesKey people: Collen Gunness

(Founder) Anita K. Sankar(President & CEO)Lisa Jamuna(Creative Director)Bridget Dowlat(CCD design director)

Parent: PPR (is a French multinational holding company specializing in retail shops and luxury brands.)

Manufacturer

International Distributor

Retailer

Consumer

Free Yourself is the latest line from our company. It is inspired by haute couture (The term "haute couture" is French. Haute means "high" or "elegant." Couture literally means "sewing," but has come to indicate the business of designing, creating, and selling custom-made, high fashion women's clothes). Free Yourself is all about freedom and expression. It is about having the ability to express your personality with high-end fashion at an affordable price.

Red Ignition is featured item of our latest line Free Yourself. For every occasion that requires extra spice in your life, slip on this hot number. Featuring layers of venetian red (light and warm (somewhat unsaturated) pigment that is a darker shade of scarlet)) chiffon and cotton and an exposed zipper down the centre back and a black belt around the waist. It is also embellished with rime stones along the hemline and décolletage which provides an illusion of a longer neck. It is short to medium length and has one side strap.

For every purchase of our one of a kind Red Ignition, you can purchase a custom-made jewelry set for just $74.99.