Product Design& semanticsproject by : Swadha jaiswal (batch 2011-13)national institute of design, r&d campus, bangalore

Understanding Semantics

ObjectiveTo develop an understanding of semantics ofproducts in its context of use and existence.Apply the understanding while conceiving and conceptualizing in the product design process for a desired outcome through a project later.

Product design & semantics : Assign 1

research &analysis phase

definingcontext

synthesisphase

creativephase

designphase

processfollowed

documentation

Product area : Entertainment

Ta product focusing upper middle class families.who are interested in being entertained.who appreciate aesthetically pleasing products.a product who can entertain 2 people sitting over a cup of tea or who just want to pass time.

Product design & semantics : Assign 2

Few existing entertainmentelectronics

few observationsAll these products have involvement of sound/musicto a greater extent.

A lot of them are interactive products.

Product design & semantics : Assign 2

user study/observations.

Indian audience of almost all age groups love being entertained through their TV sets/ mobile phones, radio etc.

Listening to songs are considered to be a major source of entertainment and at the same time one of the most common practises during their free time.

Audience are ruled by bollywood songs to a greater extent.

They love singing bollywood songs when alone or with a near dear one

They love meeting friends often, a lot of times when sitting with their friends/family they tend to get bored at times.

Product design & semantics : Assign 2

Concept NoteTo create an upscale product, one that appeares to be more like a peice of artifact or lifestlyeaccessory, than an electronic device, a radio that would be valued for both its function and its design.

Opportunity : to design a karaoke radio

he idea is to design a table top radio, which is not anything else but a radio. Its basic function is to play the radio stations and display the lyrics of the songs playing on it. The idea is to involve and en-tertain a user. By making him sing along.

Product design & semantics : Assign 2

Product design & semantics : Assign 2

Product design & semantics : Assign 2

Product design & semantics : Assign 2

Concept 1Basic Shapes

Product design & semantics : Assign 2

Concept 2Speech Bubbles

Product design & semantics : Assign 2

Basic Shapes:Chosen one

AM

VOL

FM

1 23

ON/OFF push button

Screen for displayingsongs lyrics

AM/FM push button

Volume revolving knob

Push buttons to set3 favourite radio stations

Revolving knob tochange radio station

Product design & semantics : Assign 2

Product design & semantics : Assign 2

Design 1

Product design & semantics : Assign 2

Design 2

Product design & semantics : Assign 2

Design 3

Product design & semantics : Assign 2

Design 4

3D renderi

ngs

of design1

speakers

thankyou