Roman Pichlerromanpichler.com

PRODUCT OWNERAND STRATEGY

2 © 2019 Pichler Consulting Limited

Four Elements

ProductStrategy

ProductOwner

StrategyProcess

Strategy Skills

Product Strategy

4 © 2019 Pichler Consulting Limited

THE PRODUCT VISION BOARD

Which market or market segment does the product address?

Who are the target users and customers?

What problem does the product solve?

Which benefit does it provide?

What product is it?

What makes it stand out?

How is the product going to benefit the company?

What are its business targets?

What is the product’s purpose? Which positive change should it bring about?

Download at romanpichler.com

Vision

Target Group Needs Product Business Goals

Is it feasible to develop the product?

5 © 2019 Pichler Consulting Limited

Business StrategyHow will the company succeed?

Product Vision and Strategy

How will the product succeed?

Product RoadmapHow will the strategy be

implemented?

Business ModelHow will the product achieve its business

goals? How will it be monetised?

KPIsHow will the product

performance be measured?

Portfolio StrategyHow will the portfolio implement the

business strategy?

Product BacklogWhat are the desired UX and

product functionality?

A STRATEGY MAP

Product Owner

7 © 2019 Pichler Consulting Limited

Vision

Strategy

Tactics

ScrumProduct Owner

TacticalProduct Role

8 © 2019 Pichler Consulting Limited

Scrum MasterDevelopment Team

Product Owner

Trust and Respect

Product Leadership

Process & People Leadership

Design & Tech. Leadership

• Process and method coaching• Collaboration catalyst• Organisational change

• UX design• Development incl.

architecture and technology decisions

• Self-organisation

• Vision, product strategy and roadmap• Product backlog prioritisation• Stakeholder management

• User research• Sprint goal selection• Product backlog refinement

Shared Product Responsibilities

9 © 2019 Pichler Consulting Limited

SHARED OWNERSHIP

Product Owner

Component Owner

Feature Owner

Feature Owner

Product strategy leadership

Process

11 © 2019 Pichler Consulting Limited

ProductIdea

Product Discovery

incl. strategizing

Timeboxed Strategizing

Continuous Strategizing

Make time at least once per week to explore new ideas, assess product performance, analyse market trends, and carry out competitor research.

Have regular collaborative product strategy reviewsto adapt the overall strategy and product roadmap.

Play a proactive game and avoid nasty surprises.

Product Development

12 © 2019 Pichler Consulting Limited

Scrum Master

Development Team

Stakeholder

Product Owner

StakeholderStakeholder

Leads

Facilitates

Skills

14 © 2019 Pichler Consulting Limited

Transferrable Product Mgmt SkillsAbility to methodically solve common product challenges

Product-specific SkillsExpertise to make the right decision for a given product

15 © 2019 Pichler Consulting Limited

Strategic Skills

Tactical Skills

Leadership Skills

User models and personas

Product strategy incl. market research / validation and KPIs

Product roadmapping

Product life cycle management

Business modelling & financial forecasting

Portfolio management

Decision-making & negotiation

Active listening Conflict resolution

Empathy

Growth mindset

You can find more information at:romanpichler.com

Please send questions & feedback to:info@romanpichler.com

Thank you for your attention!