Product Mix and Product Line ofPatanjali Ayurveda Ltd.

Submitted by:Ram Krishna Sharma

Tanmoy Roy

COMPANY PROFILE

Patanjali Ayurveda Ltd.Head Office: Haridwar

Operates in India since 1997

It was founded as a small pharmacy in Haridwar by India’s Yog-Guru Baba Ramdev

Total turnover was 2000cr in 2014-15.

Total Employees are 2,00,000 (2011-12)

Mission and Vision

• Founders believe Patanjali is a CONCEPT• Freshly produced farm products are

economically processed• Converted to daily use consumables• Offer urban residents healthy, pollutant-free

lifestyle products• Increase effective income of the farmers• Unmatched price, purity & quality assured

Product Lines