Product Marketing Mistakes

Post on 12-Apr-2017

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Transcript of Product Marketing Mistakes

@CHRISLEMA

FIVE PRODUCT MARKETING

MISTAKES YOU DON’T

HAVE TO MAKE.

@CHRISLEMA

STOP WAITING TO START YOUR

MARKETING UNTIL AFTER

YOUR PRODUCT LAUNCH.

@CHRISLEMA

STOP INSIDE OUT MARKETING.

BLOGS AREN’T RELEASE NOTES.

LEARN TO TELL STORIES.

@CHRISLEMA

STOP TREATING EVERYONE LIKE

THEY’RE THE SAME.

START SEGMENTATION RIGHT AWAY.

@CHRISLEMA

STOP PUSHING FOR THE CLOSE.

EMBRACE THE BUYER’S JOURNEY.

CREATE A VARIETY OF CONTENT.

@CHRISLEMA

STOP TRYING TO BE CREATIVE.

INSTEAD, LEARN TO MIRROR

THE LANGUAGE OF YOUR PROSPECTS.

CHRIS LEMA

CHRISLEMA.COM