15 Mar 2008 Sudha Jamthe at P-Camp 1

Product Management in Facebook Economy

Sudha Jamthe

http://coolastory.blogspot.com

15 Mar 2008 P-Camp

15 Mar 2008 Sudha Jamthe at P-Camp 2

Facebook Economy

• Customer in charge• Customer customers independent of

company, part of product e.g. user generated content and user's social experience

• Total Transparency• Shorter product life cycles • APIs and platforms from everyone - Y!,

AOL, Google

15 Mar 2008 Sudha Jamthe at P-Camp 3

PM 101 for Facebook Apps

• Define the Product - Customer Definition, Roles and Responsibilities - use cases

• Develop Product Requirements - PRD and MRD

• Market Assessment, A/B Testing vs. Multi-Variant Analysis

• Product Phases and Decisions - A phase gate development strategy

• Managing the Product Roadmap

• Launch Plans

Canvas Page

Invites & Feed Notifications

Profile Box

15 Mar 2008 Sudha Jamthe at P-Camp 4

Canvas

Page is

Customer

Landing

Page

15 Mar 2008 Sudha Jamthe at P-Camp 5

Canvas

Page

shows

Comparison

Leader board

15 Mar 2008 Sudha Jamthe at P-Camp 6

Embed

Viral

Invites

Into

App

15 Mar 2008 Sudha Jamthe at P-Camp 7

Profile Box

a.Messaging b.Call for action.

15 Mar 2008 Sudha Jamthe at P-Camp 8

Profile Box

a.Target to User

b. Visually appealing.

15 Mar 2008 Sudha Jamthe at P-Camp 9

Profile Box

Ranking and Comparing friends

15 Mar 2008 Sudha Jamthe at P-Camp 10

Q&A

Sudha Jamthe

Sujamthe at yahoo.com

http://coolastory.blogspot.com