Product image and size chart

Post on 12-Jan-2017

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Transcript of Product image and size chart

In this module we will discuss:

1. Guidelines while adding product image

2. What is a size chart?

3. What are the benefits of size chart

4. How can you upload size chart?

Catalogue enhancement :Product image and size chart

Guidelines while adding a product image

1 Product image

• Images are the most important trigger that influence purchases.

• Adding clear, crisp, high-resolution images make it easier for customers to find your listings and make purchase decisions.

Types of Catalogue Photography

Model shoot Product shoot

Guidelines while adding a product image

1 Product image

Colored background White background Left aligned & 60% filled Centre aligned & 80% filled

Background Composition

Image resolution

Pixilated image Crisp image

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3 Image Blur4

Blurred image Crisp image

Guidelines while adding a model image

1 Product image

• All apparels and preferably accessories should use models. Here is a list of guidelines that apply to model shoots

Model shoot

• Always use a professional model

• Apparels should fit the model properly

• Models should pose in a decent way

• Avoid using props

Guidelines while adding a model image

1 Product image

Non professional model

Professional model Lose fitting Proper fit

Professional model Fit Clothing

Image poses

Indecent pose Decent pose

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3 Props4

Props covering Top details No props, clear details

Guidelines while adding a model image

1 Product image

Angles of casual wear

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Front Cropped Shot:Primary/cover image

Full Shot: Back Shot: Close up/detailed shot

Full Front Shot of Complete Set:Primary/cover image

Back Shot: Detail Shot – Kurta Detail Shot – Dupatta

Guidelines while adding a product image

1 Product image

• Let’s find out the different angles that you should capture in a product shoot that does not involve models

Product shoot

In this section, we will cover the following categories:

• Footwear's

• Electronics

Guidelines while adding a product image

1 Product image

For footwear's, you should at least capture four shots – 45 degree angular front shot, 45 degree angular back shot, front and back shot, and combo shot.

Cover image for footwear: 45 degree angular front shot

Front shot:Primary/cover image

Combo shotTop and bottom shotBack shot

Angles of Footwear

Guidelines while adding a product image

1 Product image

For electronics, you should cover at least three shots – front shot, back shot, angular shot and a shot of the brand box in case of phones.

Cover image for electronics: Front shot

Front shot:Primary/cover image

Back shot Shot of brand boxAngular shot

Angles of Electronics

Size chart2

What is a size chart?A size chart gives a clear picture of the product sizes or measurements to your customers when making a buying decision

You can upload size chart of three levels

Brand – Category combination

Product level

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Size chart3

What are the benefits of size chart?

• Minimized returns due to incorrect fit

• Customer can cross-check sizes and order correct size

• Selection of an accurate product will lead to increased sales

• Size chart will also influence your selling techniques

Upload size chart4

How can you upload size chart?

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1 Click on Cataloguetab

2 Click on Support tab

Kindly follow these steps to upload size chart

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Upload size chart4

How can you upload size chart?

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3 Click on Cataloguetab

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Upload size chart4

How can you upload size chart?

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4 Click on Add size chart

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Upload size chart4

How can you upload size chart?

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5 Click on Size chart template

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Upload size chart4

How can you upload size chart?

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6 Click on Men apparel

• You have to select category• Here we have taken an example of Men apparel

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Upload size chart4

How can you upload size chart?

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7 Click on Download tab

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Upload size chart4

How can you upload size chart?

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8 Click on T-shirts

9 Fill size details, remove extra sheets and save the file.

Note- Kindly do not change format of downloaded excel file.

• Open downloaded file and select sub-category sheet• Here we have taken an example of T-shirts

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Upload size chart4

How can you upload size chart?

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Enter description about product e.g. product id, product name, brand name, category, etc

Click on Upload attachment

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Note-Please provide maximum details related to product.

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Upload size chart4

How can you upload size chart?

Choose files of size chart

Click on Upload files

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Tip- You can upload multiple files.

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Upload size chart4

How can you upload size chart?

Click on Submit ticket14

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Tip- You can choose call me option to get a call from us.

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Thank you!

For any query raise ticket on :Support