Post on 15-Jan-2015
description
Ethnography Case Study
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Luxury brand Case Study
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This case study is meant to teach the basic concept of the product development process and is based on the development of a new architectural hardware business developed during my years at Black & Decker. The project required that a solid case be made, adequate funding was received and that the project delivered on the promise. This case study builds on the milestone process and is divide into seven phases. The first phase is the idea, trends and basis of interest development. This case study is a condensed version and doesn’t include all of the information used to develop the brand. In order to develop a new brand it’s important to develop a plan using a product development program. Generally, product development implementation should be guided by a milestone or stage-gate process. This should not diminish the importance of the idea, but to compliment it by ensuring that the idea is embraced and supported by the company and that the implementation meets the target objectives.
Luxury Brand
Business
Development
Case Study part 1 - Basis of interest
www.maxruckman.com
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Idea
4
Transition
5
Initial market analysis
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Initial market analysis
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Initial market analysis
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Initial market analysis
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Initial market analysis
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$
Initial market analysis
1 6 7,
000,
000,
000
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Initial market analysis
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Initial market analysis
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Initial market analysis
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Initial market analysis
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Initial market analysis
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Transition
basis of
interest
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Transition
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Transition
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Transition
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Transition
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Transition
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Transition
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
products
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
Needs analysis
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Basis of interest
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Basis of interest
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Basis of interest
finish
craftsmanship
design
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
current
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Basis of interest
Market Analysis
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
Market needs
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Basis of interest
unique new
styles for
large entries
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Basis of interest
architectural
designs
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Basis of interest
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Basis of interest
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the following
proposed
improvements
match the
findings of direct
showroom
research
Basis of interest
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Basis of interest
mechanical
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Basis of interest
designs
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Basis of interest
service
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Basis of interest
sales
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Distribution
Basis of interest
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Merchandising
Basis of interest
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Advertising
Basis of interest
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Basis of interest
competition
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Basis of interest
New
product
swot
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
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Basis of interest
Product
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Basis of interest
definition
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Basis of interest
Product positioning
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Basis of interest
Functional designs
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Basis of interest
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Basis of interest
Price
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Basis of interest
margins
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Basis of interest
$ 96,000,000
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Transition
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Luxury Brand
Business
Development
Case Study part 1 - Basis of interest
www.maxruckman.com
77