Product Design

Petr Prisyazhniuk Product Director Intellectsoft

MVP

IDEA

DATA

BuildLearn

Measure

Lean Startup

MVP

‘A Minimum Viable Product is the smallest thing you can build that delivers customer value’

IDEA MVP

I have an idea - let’s build an MVP!

Is it that simple?

IDEA MVP

Hypothesis & Opportunities

In reality there are an unlimited number of hypothesis, opportunities and variations -so how to choose the most successful one?

IDEA risks:

1. Are our vision of user pains, gains, and job they want to accomplish right?

2. Does our solution satisfy user needs and bring value?3. What features bring the most value and how to prioritize

the development?4. What is the right implementation: technical, UX\UI?5. How much time and money will it take?6. Can it be monetized?

/ Risks

IDEA IDEA

IDEA stage is a great chance to validate plenty of hypothesis and opportunities fast and cheaply, to choose the best ones, and to move to MVP development with much higher chances of success:

MVP MVP

At IDEA stage project uncertainty is very high. At the same time cost of changes is low

At MVP stage costs are high and flexibility to make changes is dramatically low

User needsTime

Technology

Competition

IDEA MVP

Hypothesis & Opportunities

ROI

It requires fast and cheap iterative process that allows to take into account most of the key factors:user needs, competition, technology, time, cost, team, return on investment

TeamCost

Discover Define Ideate Prototype Test

Methodologies: Design Thinking, Google Ventures Sprint, Design Sprint

They are:- Iterative- User centered - each iteration is validated with user testing- Fast and cheap - in comparison with development- Cross-functional team is involved at each step (engineers, designers, marketers, experts)

General flow:

User interviews

Market discovery, researches and statistics Trends

Competitors

Opinion leaders

Contextual research

Analytics

Discover Define Ideate Prototype Test

1.

Customer journey mapping People

- say- do- think - feel

Story mapping

Lean business model canvas

Discover Define Ideate Prototype Test

2.

Team ideationsessions

Sketches

Discover Define Ideate Prototype Test

3.

Prototype

- Wireframes

- Clickable and designed prototypes

Discover Define Ideate Prototype Test

4.

Discover Define Ideate Prototype Test

User Interviewing

5.

Results:

1. Understanding of user pains, gains, and job they want to accomplish

2. Validated hypothesis of a solution3. Prioritized features4. Clear vision of implementation: technical, UX\UI5. Time and money estimates6. Validated monetization

So what is next?

MVP

IDEA

DATA

BuildLearn

Measure

Build MVP and prove with real data!

Discover Define Ideate Prototype Test

Features

TO DEVELOPMENT

TEAM

Product design sprint

PRODUCT DELIVERY - responsible for delivery

- Product owner, Scrum master, Engineers, UI designers, QAs

- Story Backlog, development, quality assurance, iteration

PRODUCT DESIGN - responsible for defining product

- Product manager, Product owner, UX Designer, Engineers, Marketing, other stakeholders

- Vision and strategy, UX design, prototyping and user testing, Feature backlog, analytics, releases

Product design sprint

Development Sprint

Product design sprint

Development Sprint

PRODUCT DESIGNProduct managerProduct ownerDesigner UX\UIEngineersStakeholders

PRODUCT DEVELOPMENT Product ownerScrum master UI Designer Engineers QAs

Thanks.