EXPRESSIVE TYPE

When do you hold back?

When do you give information?

What does it mean to reflect a time period?

These were the first experiments I did. I saw something on friendsoftype.com which employed a similar method of creating letterforms through slight manipulation of a repeated pattern. I realized that the shift to red amplified the optical effect of the repeated circles. Immediately, this took on connotations of social media and “not seeing the forest for the trees.”The irony of making this wasn’t lost on me, either.

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These were the first experiments I did. I saw something on friendsoftype.com which employed a similar method of creating letterforms through slight manipulation of a repeated pattern. I realized that the shift to red amplified the optical effect of the repeated circles. Immediately, this took on connotations of social media and “not seeing the forest for the trees.”The irony of making this wasn’t lost on me, either.

My next step was to laser-cut the red circles out of a piece of chip board, and then line it with red paper, so that the red paper showed through the holes. For me, this was more of an exper-iment with taking it into a slightly more 3-D realm than before. It did help me, because I feel like my understanding of the image itself shifted. I realized that a tactile experience, and a tac-tile translation of a computer-based image lets me see some things that I otherwise woudn’t. Afterwards, I took it back to the computer, with the intention of solidifying the context of mass media. It didn’t take long for me to make the connection between the “this is only a test” colors that we always see on TV. Most people who have access to cable recognize these colors.

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

Then, I took it one final step further and created an animation from the pattern. By creating clipping masks with photos, I was able to achieve the effect of news highlights rolling through the circles, and finally ending on the “this is only a test” pattern.

Then, I took it one final step further and created an animation from the pattern. By creating clipping masks with photos, I was able to achieve the effect of news highlights rolling through the circles, and finally ending on the “this is only a test” pattern.

This was m

y first experiment w

ith scratched, continuous text. It has to do mostly w

ith our process as designers: doing things over and over again in order to create a finished piece.

What’s that? A reason to use my travel photos?

I also made an animation, with a similar idea about design process in mind. I wanted to show the repetition in a different way - a kind of bloom-ing effect. The & symbol I used in the animation had repeating diagonal lines to reflect this idea.

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HEARINGTYPE

HEARING TYPE

I was most interested in keeping the words on the same horizontal plane, but using things like size and color to create hierarchy and reflect the beat of the song.

To me, moving things up and down to suggest pitch is effective, but I wanted to “hear type” in a different way.

[ i d o n ’ t e v e n

[ i d o n ’ t e v e n l i k e

d a n c i n g . ]

d a n c i n g . ]

B u t s e c r e t l y , I d o . I

l o v e i t . B u t I d o n ’ t d o

i t .

I ’ l l l e a v e i t t o t h o s e

w i t h t h i c k e r s k i n .

LETTERFORMCOMBOS

LETTERFORM COMBOS

What I was initially most interested in here was finding ways for one letter to bleed seemlessly into another.

This eventually transformed into an interest in creating some sillhouetted forms from letters which had their bowls, and certain other counterforms removed. This resulted in some interesting forms, but I was still more interested in the first set of experiments when this was over.

spoonspiration!

PATTERN//IMAGE

PATTERN // IMAGE

If I learned one thing from this project, it’s this: The more I crop, the more I know.

everything that should be said, must be said right now.

everything that should be said, must be said right now.