Post on 18-Jan-2018
description
Melody Olivas | CART MARKETING & ADVERTISING
Problem/ Opportunity
• Photography is becoming
popular
• Additional costs add up • Amateur Photography vs. Professional
• Established business for 4+ years• Experience of weddings-families-senior
portraits• One set price, no surprises
• Affordable• Memorable
Solution/ Benefits
• M Olivas Photographs takes you on an adventure through finding yourself
and capturing your memories forever on film.
With these memoirs shot of your new born baby, to
senior graduate, to newlywed daughter, beautifully composed
images will be produced for you to cherish, remember,
and share, forever.
Mission Statement
Social Impact• Photographs have a way of bringing
people together• Capture a moment in time to cherish and
share forever• Memories of events
Service• 2 Hour
photoshoot session / Any location / HD editing
• Online portfolio of images
• An 8x8 leather bound book of professional images
• Discounted on future shoots
• M. Olivas Photographs
is a photography
business made for
capturing your
memories • From newly
wed to new born to senior
graduate, I can be hired
to photograph all life’s
treasured events
MOlivas Photographs
Milne Photography
Horn Photo (Books)
Price $150 $600+ $90-$200
Availability Open Availability
Have to schedule weeks in advance
Limited Printing
Quality Satisfaction Guaranteed
Not Guaranteed Not Personalized
Your Competitive Advantages1. One select price package 2. An hour long professional photo-shoot 3. Product included
Competition
Qualifications• 4 Years Experience
• CART Marketing/Advertising Lab
Description of Expenses
Variable Expenses
Total: $65.00
Props $25.00Booklet $40.00
Fixed Expenses Total: $65Web Hosting $40Advertising $25
Definition of One UnitOne Photo shoot
Economics of One UnitSelling Price $150.0
0 Cost of materials $65. 00
Cost of labor $40.00 Other variable costs
Total Variable Expenses $105.00
Contribution Margin $ 45.00
Monthly Break Even Units$ 65
= 1.4% ≈ 2 $45
Business Model
Item Why Needed CostCanon Rebel XS
For the photo-shoot $300
Canon Lens 50mm
Professional photography lens
$150
Reflector Professional photography $20Props Photo-shoot $50
Total Startup Expenditures $520
Emergency Fund $260Reserve for Fixed Expenses $100
Total Startup Investment $880
ROI: Return on Investment$4250 = 482
% ≈ $482.95$880
ROS: Return on Sales$4250 = 42% ≈ $41.67$10200
Start-up Funds
Market StatisticsIndustry Name: Photography Annual Industry
Sales: $10 bn
Description of Target ConsumerDemographics Geographics
-Middle class/High Income families -Families/Newly Weds/ Graduating
-Fresno/Clovis location
Psychographics Buying Patterns-Newly weds, Graduates, families
-Purchased once, again upon request
Total Population
Target Market Population
604,514
Market Size
(based onsurvey)
Target Market Size
Market Analysis
8,879
2.9%
Total Units68
Gross Revenue10,200
Net Profit$4,250
Jan Feb Mar Apr
May
June Ju
lyAug
Sept Oct
Nov Dec02468
10
Units Sold
Units Sold
Sales Projections
Website/ Social Media
http://melodyolivas.com
Facebook.com/molivasphotographs
Future Plans• Branch into greeting cards• Full-time Photography business
Philanthropy
Melody Olivas