PRmoment event - Does PR need more geeks?

Post on 28-Nov-2014

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You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeks

Transcript of PRmoment event - Does PR need more geeks?

#Mynewsnight

Wi-fi access

Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me

Adam Cranfield

Chief Marketing Officer

Mynewsdesk

#Mynewsnight

Geeks are everywhere

Geeks are everywhere

20 geeky socks sure to knock yours off

An Instagram love story: meet the

couple who met, fell in love

and got engaged - all through the

photo-sharing app

Gmail’s top 9 hidden features

11 apps you

shouldn’t travel

without

The right people?

?

War on “thin content”

War on dodgy links

A more intelligent future

Responsive

Essential geeking

@mattcutts

When you do it right : )

When you do it wrong : (

vs

Thank you.@adamcranfield

@mynewsdesk_uk#mynewsnight

Matt Neale

President, International

GolinHarris

#Mynewsnight

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@mattneale @golinharrisUK

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reasonably cute

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still promising

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geek

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THE AGENCY MODEL

TRADITIONAL AGENCY

HIERARCHY

OFFICER RANKS OF

BRITISH ARMY

CEO

Managing Director

Practice Head

Director

Associate Director

Account Director

Senior Account Manager

Account Manager

Senior Account Executive

Account Executive

Assistant Account Executive

General

Lieutenant General

Major General

Brigadier

Colonel

Lieutenant Colonel

Major

Captain

Lieutenant

Second Lieutenant

Officer Cadet

Intern

G4: we must specialise

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CATALYSTS Executive Director

Director

Sr. Manager

Manager

Associate

CREATORS Creative

Creative Technologist

Digital Designer

Producer

Writer

Copy writer

Developer (front & back)

Motion Editor

Content Editor

CONNECTORS Media Buyer

Lobbyist

Media Specialist

Social Media Specialist

Community Manager

STRATEGISTS Researcher

Planner

Analyst

Issue Expert

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1 million views on

50

and counting

Great RTM

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Poor RTM

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