Principles Of Key Account Management #ICCA12 MONDAY 22/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

Transcript of Principles Of Key Account Management #ICCA12 MONDAY 22/10/2012

Hans Rissmann, OBE,

CEO Edinburgh International Conference Centre (EICC), United Kingdom

hans@eicc.co.uk

Principles of key account management

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Involving People, the EICC approach to key account management

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ClientRelationship Management

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ClientRelationship Management

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“ Tell me and I forget, teach me and I

remember. Involve me and I will learn”

Benjamin Franklin

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e ClientPipeline

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e ClientPipeline

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Involvement + Accountability + Task ownership ( )

=Client Delight & Customer Retention

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“ Be a yardstick of quality. Some people aren’t used to an

environment where excellence is expected”

Steve Jobs

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Excellence framework

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Investor in People - Human Resource Management standard - UK

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Hospitality Assured Meetings - service standard for the meetings industry -

International

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ISO14001 - Environmental management standard - International

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Green Business Tourism Gold award - Tourism industry environmental operation standard - UK

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ISO 9001 - Quality assurance - International

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Excellence through People - Hospitality industry Human Resource Management standard - UK

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“ Creativity comes from a conflict of ideas”

Gianni Versace

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Cross Functional Teamwork

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“ A business has to be involving, it has to be fun

and it has to exercise your creative instincts”

Sir Richard Branson

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“Business excellence is easy - all we have to do, is turn our backs

on mediocrity”

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