PRINCIPLES OF IMAGINEERING

- A CONCEPTUAL FRAMEWORK TO ENHANCE VIRTUAL

EXPERIENCE ON TOURISTIC WEBSITES

Author / Referee: MA Julia EisenlöffelAuthor / Referee: MA Julia Eisenlöffel

Master Thesis Julia Eisenlöffelwww.tourism-student-conference.com

Imagineering?

“Imagine“ + “Engineering“

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Imagineering?

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Imagineering?

Source: Figure modified by author after Pine and Gilmore (1999; 2011)

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Enhanced Stimuli through Imagineering

Source: S-O-R Model adapted from Burkhart (1995), modified by author

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Imagineering Virtual Experience?

-> on Touristic Websites

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Imagineering in Literature?

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1:

Principles of Imagineering?

Research Questions

2:

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Implementation in a touristic website? How?

3:

Enhancement of virtual experience?

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Research Methodology 2: Expert Chat Interviews

Research Methodology 1: Literature Review

Answer RQ 1Answer RQ 1 Answer RQ 2Answer RQ 2

Research Design

Evaluation, Interpretation & Conclusion

Research Methodology 2: Expert Chat Interviews

Answer RQ 3, contribution to RQ1 & RQ2Answer RQ 3, contribution to RQ1 & RQ2

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Literature Review

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Answer RQ 1:

Imagineering Principles –Common Points Authors agree on

• Tell the Story

• Involve all Stakeholders

• Include all Touch Points

• Trigger Emotions

• Stage Experience according to the Story

References: Laurel (1991), Guthrie and Anderson (2010), Moscardo (2010), Nijs (2003), Löfgren (2003), Hench (2003), Noy (2004), Tietjen (2007), Salazar (2009, 2010b), Broumels (2012) and Imdorf (2012).

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Example: Tell the Story

Principle and its

Sub-Aspects

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Storytelling

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Example: Tool “Storyboard“

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-> Answers RQ 2

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Expert Chat Interviews

/ 8 Experts

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Results

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-> Answers RQ3

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Criteria for Concepts for Touristic Websites

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Limitations

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Thank you for your attention!- Let´s have great Virtual Experiences!

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