Pretty in Pink Fashion Show

presented by Susan G. Komen

FoundationMattie Playne

Rudy Raymond

Alfred Maxwell

Elana Plotkin

Danielle Pechac

Introduction

Pretty in Pink Fashion Show presented by Susan G. Komen Foundation for Breast Cancer

Date: October 1, 2009 Time: show begins at 8pm, refreshments will

be served at 6:15pm. Venue: Altman Building, NYC

The Altman Buidling

Located in New York City

The Host

Ellen DeGeneres

Designer: Betsy Johnson

Breast Cancer Survivor

Betsy Johnson’s Collection

Designer: Marc Jacobs

Marc Jacobs Collection

Michael Knight

From Project Runway!

Michael Knight’s Collection

Sponsorships

Presenting: Susan G. Komen Foundation -Providing

- Money for for set up of event- Pink Bracelets

- Pink Coach key chains - Receiving

- 90% of the profits- Opportunity to make the

event annual

Sponsorships Cont’d

Media: WABC-TV- Providing free media coverage- Receiving positive association

Sponsorships Cont’d

In-Kind: Ciroc Providing

All vodka for event Bringing celebrity

endorser Sean P. Diddy Combs

Receiving exposure of product

Image match

Sponsorships Cont’d

In-Kind: DJ Girl Talk Providing

Music (before, during, after) Receiving

Image enhancement

In-Kind: Creative Cakes Providing a pink ribbon shaped cake Will receive exposure to influential people of NYC

Food

Farrier Food catering Fine dining image Upscale image

Hors’ Devours Spacing issues Social environment Timing

Food Cont’d Menu

Sushi Rolls: California Roll: crab, avocado, cucumber, rice JB Roll: salmon, cream cheese, scallion, avocado Moon Roll: tuna, red snapper, cream cheese, avocado, masago Mexican Roll: fried shrimp, cream cheese, avocado, eel sauce Condiments: Soy Sauce, Wasabi, Ginger

Stuffed tomatoes (vegetarian) Miniature vegetarian quiches:

Spinach, Tomatoes, Cheese/ Egg Thai chicken satay with peanut sauce Miniature Crab Cakes with Lemon Tarragon Sauce Dessert :

Tiramisu dessert tray Creative Cakes: Pink Ribbon Cake

-A vanilla cake filled with Raspberry filling Chocolate dipped strawberries with Ciroc Vodka filling (non vodka available)

Food Cont’d

One menu item with peanutsSign

Two vegetarian options

Volunteer food provided

Beverages

Ciroc Vodka drink http://cirocvodka.com/

Full bar and Coca-Cola products

Bartenders and servers hired through the Altman building

Risk Management

General Liability Security staff will be on hand in the event of any disturbance

Comprehensive general liability insurance will be purchased

Insurance will cover claims of bodily injury, property damage, and personal injury resulting from the event

All staff must be fully trained; this will reduce any and all negligence.

Fire Marshall will come and inspect electrical outlets and wires according to codes and regulations.

Risk Management cont’d

Crisis Managementｷ Fully trained paramedic staff will be on handｷ Full security staff will be on handｷ Emergency exist signs clearly visibleｷ There will be no blockages to emergency exits/ fire exitsｷ In the event of fire: security staff will aid attendees in exiting building through designated fire exits in an orderly mannerｷ In the event of extreme medical situation: paramedic staff will attempt to handle the matter in a professional mannerｷ In the event of performance no-show: the next scheduled speaker will hit the stageｷ In the event of host no-show: DJ Girl Talk is prepared to host fashion showｷ In the event of electrical or equipment failure: AV/ electrical team will attempt to handle the matter in a timely manner

Utilities

2000 kW Cummins Powered Generator 36’’ 24 outlet Power Strip

Permits

Event Marketing

RADIO New York radio stations advertise (popular

channels)

Marketing Cont’d

ONLINE -Event website promoting fashion show, has

details, ticket purchasing -Link on Susan G. Komen website -Facebook ads/events OUTDOOR -Signs for outside of building the week of the

event

Marketing Cont’d

FLIERS -2000 fliers given away on the street -post fliers around the city

NEWS COVERAGE -ask fashion related channels (ie entertainment,

vh1) to cover event -celebrity invitations should bring

magazines/paparazzi to event

Marketing Cont’d

NEWSPAPER -Ads in weekend/event/style section of

newspaper

Media Relations

Free for media

Special seating

Security between media and celebrity guests

Additional coverage areas for extra fees

Rental of Venue and Items

Venue

Linens

Runway

Budget

Total Expenses: $37,478

Total Revenue: $75,000

Total Profit being donated to Susan G. Komen Foundation: $37,532