Post on 08-Aug-2018
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{
Presenting Insights and
Findings:Written Reports
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Stories Share Research
Accurate information, sound logic, and the
facts are necessary, of course, but truly
effective leaders in any fieldincludingtechnical onesknow how to tell the story
of their particular research endeavor.
Robert McKee
author
Story: Substance, Structure, Style and the Principles
of Screenwriting
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Written Presentation and the Research
Process
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Relevance. Not Quantity.
Focus on relevance. Its never about the volume of
analyzed data or the complexity of an algorithm but
about the actionability of derived insight.Michael Fassnacht, founder
Loyalty Matrix
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The Written Research Report
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Guidelines for Short Reports
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Introduction
Problem statement
Research objectives
Background
Conclusions
Summary and conclusions
Recommendations
Components: Short Report Memo or Letter-
Style
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The Long Research Report
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Report Modules
Prefatory Information
Introduction
Methodology
Findings
Conclusions & RecommendationsAppendices
Bibliography
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Prewriting Concerns
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Adjusting Pace
Use ample white space
Use headings
Use visual aids
Use italics and underlining
Choose words carefully
Repeat and summarize
Use service words strategically
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Considerations for Writing
Readability
Comprehensibility
Tone
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Avoiding Overcrowded Text
Use shorter paragraphs
Indent or space parts of text
Use headings
Use bullets
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Sample Findings Page: Tabular
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Charts for Written Reports
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Components of a Whole or Frequency
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Wal-Mart regained its number-1 rank in the Forbes 500 due to
its strong sales performance (11% increase; $351.1 billion).
Although Walmart surpassed number-2-ranked ExxonMobil in
sales, Wal-Mart's profitability ($11.2 billion) was far below theoil giant ($39.5 billion).
Some credit several challenging public relations problems
with the lower-than-expected level. Number-6-ranked General
Electric also outperformed Walmart in profits with $20.8 billion.GEs robust sales growth (27.4%) is an indication that it will
likely challenge both Walmart and ExxonMobil in the future.
Text Presentation
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Company RankRevenue
($, millions)Sales
Growth ProfitsProfit
Growth
Wal-Mart 1 $351,139.0 11.2% $11,284.0 0.5%
ExxonMobil 2 $347,254.0 02.2% $39,500.0 9.3%GeneralElectric 6 $168,307.0 07.1% $20,829.0 27.4%
Tabular Presentation
Wal-Mart regained its number one rank in 2007 by increasing its sales 11 percent over
its prior years sales. But it still trails in profitability.
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Geographs
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3-D Graphs
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Preparing & Delivering
the Written Report
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Preparing & Delivering
the Written Report
Prefatory Information
Introduction
Methodology
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Preparing & Delivering
the Written Report
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Preparing & Delivering
the Written Report
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Preparing & Delivering
the Written Report
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{Oral
Presentations
Presenting Insights andFindings:
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Oral presentations and research process
Model for presentation planning
Types of learners
Web based presentation
Patterns of organization
Contents
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Visualization tools
Points to remember for better slides
Modes of delivery
Delivery principles
Non-verbal admonitions
Speakers behavior to avoid
O l t ti d h
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Oral presentations and research process
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Model for presentation planning
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Types of learners
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Web based presentation
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Patterns of Organization
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Visualization Tools
Slides
Notes
Handouts
Points to make better presentation
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Points to make better presentation
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Modes of Delivery
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DELIVERY PRINCIPLES
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Eye contact
Gesture
Posture and Body Language
Paralanguage
Non verbal admonitions for
a speaker
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Arrangements
Facilities
Visual Projection
Equipment
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Arrangements
Facilities
MeetingRoom
Lighting
Electrical
Power
Lectern
Temperature
Seating
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{
Speaker behaviors to
avoid
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Vocal Speak too softly
Speak too rapidly
Fail to vary volume, tone, and rate of speaking
Fill pauses with you know, um, ah
Speaker Behaviors to Avoid
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Physical Rock back and forth
Pace without purpose
Fiddle with things, hair, jewelry, clothing
Stare into space
Fail to make eye contact
Move cursor without purpose.
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Thank You