StrengthsWeaknesses

Opportunities Threats

- Popular- Family - focused- Drinks - Modern- Attractive items

- Inconsistent social- Multiple accounts- Lack of promotion

- Social explosion- Attract new business- Keep customers- Promotion

- Other Downtown restaurants- Downtown bars- Yelp

Que pasa ahora, Aqui?

Industrial Strength Social Media Strategy

Facebook: What’s your status now?-Currently 4 Facebook pages (1 per location)

-Same posts per page

>Statuses about their specials

-Not much of a Facebook presence

>No interactions with fans

>Not many pictures

Instaqui

SWIRLS WILL GET THEM MAD LOVE

Instagram - Selfie Swirls

what they should do

Using Themed Boards on Pinterest to Showcase the Aqui Lifestyle

Promotional Creatives

Let’s put the wild back into wild, natural and organic.

Promotion: Creative MaterialsHere is a rough rough draft. what do yall think? (Alicia) Front Back

Promotion - creative materials

Possible promos made exclusively for community nights, check-in with yelp/facebook, foursquare.?? Win a free swirl??

Hashtags?

http://www.aquicalmex.com/experience-aqui/community/

Conclusion

get ya swirl on

Claire- Pinterest

Tieara- Twitter

Alicia- Creative materials

Casey- History and content strategy (SWOT)

Natalia- History and content strategy

Stephanie- Facebook

Collective effort- Instagram

Roles