Post on 23-Dec-2015
History
• 1866 – Founded by Jasper Newton “Jack” Daniel• 1907 – Jack Daniel gave his distillery to his
nephew Lem Motlow• 1947 – Lem Motlow passed the distillery to his
children• 1956 – Sold to Brown Forman Beverage
Worldwide, Inc.• 1960 Label was trademarked
Production Stopped
• 1910 – Tennessee prohibition– Established distilleries in Birmingham, Alabama and St.
Louis, Missouri
• 1920 – U.S. prohibition• 1933 – U.S. prohibition repealed• 1938 – Tennessee prohibition repealed• 1942 – World War II U.S. banned manufacture of
whiskey• 1946 – manufacture of whiskey resumed• 1947 – Jack Daniel’s production resumed
Master DistillersJack Daniel
Jess Motlow Lem Tolley Jess Gamble Frank Bobo
Jeff Arnett Jimmy Bedford
Recognition• Although the unique taste of Jack Daniel’s had long been
characterized as a Tennessee Whiskey, it had throughout its life been officially listed by the U.S. Treasury Department as a bourbon, which classed it with Kentucky’s noted whiskey. In 1944, Lem Motlow finally achieved the recognition sought for many years in Lynchburg. The United States Government issued a report to the company that stated: "Your charcoal mellowing process produces characteristics unknown to bourbons, ryes, and other whiskeys and thus Jack Daniels is officially designated as a Tennessee Whiskey.“ –tennesseehistory.com
• Also differentiated by NAFTA