San benedetto

Felix Witterstein fivos spyrides Layane Makhlouf

Group

1st concept

whats the difference between a sleek can and a normal can?

a sleek can is bigger and easy to grab!

make san benedetto tea, a drink to go, with which you can explore the world.

the protagonist is you.

see through the eyes of san benedetto

in 2 years, we explored italy in our own way.

we decided to show our interpretation of the country with a minimalistic approach.

we don’t want to show any italian landscape on the can, instead focus on the character

because it is for you to explore italy with the san benedetto sleek can.

DIE-LINE

K1192680A

we want to encourage everybody to make his unique experience of italy.

facebook campaign

create a page where people could share the experience they had drinking san benedetto.

2nd concept

whats makes italy this beautiful?

Each door, each house and each window is different.

we concentrated on this aspect and show a diverse italian uniqueness

unique like italy

DIE-LINE

create your italian building or city

With this special edition consumers collect the different tastes. This would increase sales and

encourage them to taste the other products.

thank you!