Presentation WhizKids l Workshop 1 l Session 1 Slides

Resource person: Reza Shahbaz Hadi, FBS 12th Batch, Lecturer, Daffodil International University

Faculty of Business Studies

University of Dhaka

IMC Integrated Marketing Communications

Philosophy

Single Message

Each n Every Medium

Focus

Focus

Focus USP

Consumer Behavior Media Behavior

IMC

Budget

Target Market

ATL Above the Line

BTL Below the Line

The LINE

……BTL solves the PROBLEM

Slot Buying

Philosophy 1: Single Message

Philosophy 2: Every Medium

IMC Budget

IMC Tools

Broadcast Media

Print Media

Thinking about TVCs???

Then WHAT about….

RDCs

Billboards

……BTL solves the PROBLEM

Consumer Promotion

Trade Promotion

Philosophy 1: Single Message Philosophy 2: Every Medium

Is it really Necessary

Who to send..

Any other way…???

Door-to-Door Selling..!!!

Philosophy 1: Single Message Philosophy 2: Every Medium

Environment

People

Any other way…???

Community

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

Philosophy 1: Single Message Philosophy 2: Every Medium

IMC for

Not-for-Profit Organizations (NPOs)

Philosophy 1: Single Message Philosophy 2: Every Medium