PRESENTATIONPRESENTATIONONON

VOLKSWAGENVOLKSWAGEN

ABOUT VOLKSWAGENABOUT VOLKSWAGEN

Volkswagen is German based one of the world's largest

automobile manufacturers.

Volkswagen means "people's car" in German.

it is pronounced like “folks va:gen”.

Volkswagen group is represented by 9 brands -

Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda,

Volkswagen commercial vehicles and Volkswagen

passenger

cars.

The Volkswagen Group is represented by three brands

in India: Volkswagen, Audi and Skoda.

Completed 9 years , started with Skoda in 2001.

Volkswagen was launched in 2007.

VOLKSWAGEN GROUPVOLKSWAGEN GROUP

AUDI

LAMBORGHINI

BENTLEY

BUGATTI

SEAT

SKODA

VOLKSWAGEN

VOLKSAWAGEN MODAL LAUNCHVOLKSAWAGEN MODAL LAUNCH

Product Line of

Volkswagen

New Polo

Stylish designComfortableEngines and transmission {fuel efficiency – 22 km/l}Advanced safety equipment {anti-lock braking system}

A classic body {protection against rust}Self assuredComfort and convenience

New Beetle

A robust machineExtensively equippedA perfect symbiosis

Touareg

Airbags {with four airbags system}High pressure dieselOptimum transmission {5-speed manual gearbox}

Jetta

Powerful and economical {the 1.8 TSI engine}Tremendous control {top speed of 220 kmph}The feel – good factor

Passat

Elegant exterior18 way adjustable seatsGround breaking enginePark distance control

Phaeton

Market positioning of volkswagen

GLOBAL RANKING

For a long time, Volkswagen has been Europe's largest

automobile manufacturer with a market share over 20 percent.

In worldwide, Volkswagen officially ranks as the 3rd largest

manufacturer in 2009.

Volkswagen is aiming to become, sustainably, the world's

largest car maker by 2018.

GLOBAL MARKET SHARE

Volkswagen increased its share of the world passenger car market from January to June to 12.0 (1st half year 2008: 09) percent.

3,100,300 vehicles were delivered to customers during this period.

In South America, the share of the passenger car market rose to 22.1 percent.

While the market in the Asia/Pacific sales region decreased by 0.6 percent.

Group brands delivered 631,900 vehicles on the German market.

221,900 vehicles were delivered in North America on a market that contracted by 33.2 percent.

Volkswagen Group generates €1.5 billion operating profit in first nine months

16-04-2010Volkswagen Group: First-quarter deliveries grow 24.6 percent to 1.73 million vehicles

17-05-2010Worldwide deliveries by Volkswagen Group up 21 percent in period to April

11-06-2010Volkswagen Group achieves 18.1 percent growth in worldwide deliveries for period to May 2010

13-08-2010Volkswagen Group sells over four million vehicles in January – July period for first time

LATEST NEWS OF VOLKSWAGENLATEST NEWS OF VOLKSWAGEN

MARKET SHAREMARKET SHARE

Consumer behavior is concerned about studying how people purchase, what

they purchase, when they purchase and why they purchase.

consumer behavior is often solely based upon advertising techniques speaks

to an entirely modified industry from how things used to be only a few

decades ago.

CONSUMER BEHAVIOR OF VOLKSWAGENCONSUMER BEHAVIOR OF VOLKSWAGEN

CONCLUSIONCONCLUSION

To grow significantly the company must build a strategy

to expand the business in India.

The Volkswagen has 10% market share in India so

company needs to focus on positioning as the safety

leader that also offers lower operating costs and eco-

friendly cars.

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