Samsung CompanyPresentation on

Submitted to:

Shaharima JuthiLecturer

Department of Business Administration Z.H. Sikder University of Science and

Technology

Name ID

1. Azaaz Munshi 1202160862. Md. Sourav Hossain 1202160373. Mezanur Rahman 1202160024. Sonia Akter 1202161215. Helena Akter 1202161246. Nusrat Jahan Nipa 120216060

THE AVENGERS

About The Company:

World Largest Electronics Company Samsung was began in 1969 in Suwon, South Korea. It is founded by Lee Byung Chul.

The Objective of Company:

The main objective of Samsung Company is to sell quality products to customer interested in purchasing.

Vision and Mission Statement of the Company:

The Goal of the Company:

The ultimate goal of Samsung electronics is to emerge as a global business leader.

Marketing Strategy:

The Company uses 4 marketing mix in their marketing strategies: Products in the marketing mix of Samsung. Price in the marketing mix of Samsung. Place in the marketing mix of Samsung. Promotion of the marketing mix of Samsung.

Products in the marketing mix of Samsung:

Tablets Mobile Phones Smartphones Normal Phone Television Camera Refrigerator Air Conditioner Laptop etc.

Price in the marketing mix of Samsung:

Because of its presence in deferent product categories Samsung uses various pricing strategy. Samsung Company follows Skimming the price and Competitive policy in the marketing mix.

Place in the marketing mix of Samsung:

Samsung is present through various channels in the market. It works on the channel marketing concept wherein there are three segments such as sales and service dealers, modern retail, and distributors.

Promotion of the marketing mix of Samsung:

Samsung uses multiple forms of promotion and tactics to attracting the customers to themselves through advertising and other sales promotions.

SWOT Analysis of Samsung Company: Strengths: Weakness: Opportunities: Threats:

Marketing Budget of Samsung:

Samsung will have spent $14 billion on marketing and promotion of its products in 2013 which is more than Iceland’s total GDP. According to data from Thomson Reuters, Samsung will spend 5.4% of its annual revenue on advertising and promotion, more than any other of world’s top 20 companies by sales.

Conclusion:

It is very clear that mission and vision policy, marketing strategies, technological updates and research and development are the key features for the progress of a company.

The End