Post on 30-May-2018
8/14/2019 Presentation on Enter Prices Builds on People Arjun Saxena
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Enterprise Builds onEnterprise Builds on
PeoplePeopleBy:- Arjun Saxena
8/14/2019 Presentation on Enter Prices Builds on People Arjun Saxena
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Hertz and Avis started the car rental firm. Enterprise Rent-A-Car (1957) stared byJack
Taylor has overtaken it. His certain strategies played a key role to
become one of the leading car rental firmin the world.
In 2001 firms had sales in excess of $6.3billion.
The firm has also helped in givingemployment over 50,000 people.
IntroductionIntroduction
8/14/2019 Presentation on Enter Prices Builds on People Arjun Saxena
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These firms generally locate their centersin or near airports, train station etc.
Targeted customers:- Business travelers andpeople who fly for vacations.
Reason:- To have those customers who can
afford higher rent because of convenienceof being near.
Hertz and Avis rent car firmsHertz and Avis rent car firms
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Enterprise located stores in downtown andsuburban areas.
The Enterprise provides local pickup anddelivery service in most areas.
Customer Targeted:- Locally Reason:- Local residents actually live in
these such areas. +Point:- customers get contract
arrangements with local insurance agents. Now the Enterprise is following two main
strategies to expand its market.
Jack Taylors EnterpriseJack Taylors Enterprise
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Car Rental enterprise has followed twostrategies to accelerate their business:-
1)
2)Two-pronged strategy
3)Human resource strategy
Strategies of the EnterpriseStrategies of the Enterprise
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By following this strategy the Enterpriseworked on two things:-
Enterprise establishes its franchises nearbyairports location.
It started to extend into internationalmarket.
Two-pronged strategyTwo-pronged strategy
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By establishing stores nearby airportlocation, it can compete with Hertz andAvis directly.
It can also have those customers who can
afford higher rent. By crossing the boundaries of the country, it
can have more customers and marketshare to grab.
Improves image of the enterprise.
ReasonsReasons to followto follow Two-Two-pronged strategypronged strategy
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Under this strategy the Enterpriseusually give employment to those who are
college graduates.
It preferred athlete or the one who wasinvolved in campus social activities.
Human Resource StrategyHuman Resource Strategy
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Easy to attract youths as it is adventurousjob
Youths have more zeal as comparison toothers.
Work longer period at low cost. Output is high.
ReasonsReasons to followto follow the Humanthe HumanResource StrategyResource Strategy
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For such kind of Enterprises, these kind ofstrategies gives more profit.
These kind of jobs required moreenthusiasm, so youths are to be preferred
first.
ConclusionConclusion
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Ans:- No, Enterprisesapproach to humanresource management would not work inother industries because:-
Other industries need more qualifiedpersonthan graduation.
Experienceplays its own role.
Patienceis required which youth generallynot have.
. -. -approch to human resourceapproch to human resourcemanagement work in othermanagement work in other
industriesindustries??
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Ans:-Yes, Enterprise faces some risks because:- As college graduates are employed , they are
muchenthusiasticandzeal. Because of this
they will drive the car at much higher speedwhich can cause accident. Every position is filled by promoting someone
who is already inside the company. Each andevery person would like to work with their own
relatives & friends. Less experienced employed can spoil the
business.
Q.2:- Does Enterprise face anyQ.2:- Does Enterprise face anyrisks from its human resourcerisks from its human resource
strategy?strategy?
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Ans:- No, I would not like to work forEnterprise because:-
Senioremployees will be less, so there willbe no gain of extra knowledge.
Working hours is greater as comparison tosalary.
Q.3:-Q.3:- WouldWould you like to workyou like to workfor Enterprise? Why or whyfor Enterprise? Why or why
not?not?
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Thanks n have a nice dayThanks n have a nice day