Presentation of the results of the Project

Presentation of the Recommendations

Some data

• 18 partners from 9 countries

• 3 European train the trainer seminars

• 37 seminars in 8 countries

• 42 events

• 1186 participants (SMEs directly touched)

Some data

• Number of SMEs indirectly touched: (newsletter, press-releases, website, press articles, invitations,…) minimum estimation 1.585.500

• Number of Intermediaries involved: minimum 101 (Universities: 2, Chambers: 85, Credit institutions, EIC, consultants, welfare institutions, NGOs, CSR specific organisation,…)

(! Some of the data are still preliminary ones!)

The deliverables

• Website in 10 languages: http://www.csr-for-smes.eu/

• Handbook/tool in 8 (9) languages (...SME cases)

• VET-curriculum

• Interactive CSR-game (on-line)

• Seminar concept

Some conclusions (intermediaries)

• All partners are representative SME organisations, but their role, mission and functioning vary from country to country

• Partners consider CSR of high interest for their members

• Knowledge of and uptake of CSR has increased in the organisations

• Project was not a « one day » activity: part of a general CSR-policy or start of take-up in most of the organisations (mainstreaming – sustainability)

• Increased the counceling of and awareness-raising among SMEs on existing legislation/ obligations

• Recognition as « CSR-intermediaries/ expertise »

• No link between « old » - « new » Member States and differences in approach/uptake

Future:

•To work more decentralised

• Finding and using synergies, better use of existing know-how and resources

Some conclusions (SMEs)

• CSR as such is not a known concept

• The term CSR is difficult to communicate

• Many enterprises don’t seem to act on the basis of a clear concept or vision

• Most of the SMEs seem to have understood the CSR concept and the related non-economic opportunities (image, better human resources management,…) but have difficulties with the long term financial benefits

•SMEs are very interested in CSR, even if they are struggling for survival (financial problems, increased competition, economic situation,…)

• Finding good practices in SMEs in one thing, convince them to participate in a project is another thing (due to their difficult economic situation)

• It is important to have good role-models

• Most SMEs are doing “some” CSR, often linked with personal values of the entrepreneur

• The CSR concept has been understood thanks to the SME good practices

•Awareness among SMEs has increased during the project period (due to variety of projects and initiatives)

• Implementation of specific CSR policies is a long-term process in SMEs

• Broad subject approach of CSR helps SMEs to be aware of other issues/legislation/topics and to develop a strategy

• Main problem: a lot of good practices but not part of a strategy

• Most of the entrepreneurs need the support of an expert: to make an assessment of their activities and/or to formulate a strategy

• SME owners do not have time to implement CSR practices: experts can help

•Strong need for consultancy on CSR issues and their implementation (offer + provision)

• Strong need for individual advise and coaching of SME at company level

• Cost related to the support of an expert

• Dissemination of CSR-practices has to be continued – Focused: environment, social, HR, economy,…)

• SMEs still don't communicate enough on their best practices and their achievements – although they see the importance of it

• No need for any standardisation in the field of CSR

Convergence?

• The appraoch in SMEs is an individual one, different from the big industry one. (eg.communication) but the themes are the same

• Link with local situation and legislation

Recommendations towards Commission and Member States

• More attention for the specific role of SMEs in the supply chain

• Stimulate the growing market of CSR counselling in SMEs

• Help SMEs to cope with “green” public procurement

« It was a very hard period, but at the same time very rewarding as our enterprises have reacted to our demand and they have enthusiastically participated in all the events »

Maria Teresa Motta AEP

THANK YOU FOR YOUR ATTENTION!